Digital Marketing Executive
Genesis Technologies India
We are seeking a motivated and creative Digital Marketing Executive to help in improving our online presence. Responsibility will include the development and execution of digital marketing campaigns to drive brand awareness, generate leads, and increase sales. To succeed in this role, you should have:
- Digital Marketing Fundamentals: Solid understanding of digital marketing principles, strategies, and tools.
- Campaign Experience: Exposure to or experience in executing successful digital marketing campaigns.
- Content Creation Skills: Proficiency in creating engaging content for social media, blogs, and emails.
- Social Media Management: Hands-on experience with platforms like Facebook, Instagram, LinkedIn, and Twitter to boost brand engagement.
- SEO & PPC Knowledge: Skills in keyword research, ad bidding, and optimising campaigns for search engines and platforms like Google Ads and Facebook Ads.
- Analytics Proficiency: Familiarity with tools like Google Analytics and HubSpot to measure performance and generate insights.
- Email Marketing Tools: Experience using platforms like Mailchimp for crafting targeted campaigns.
- Design Tools: Exposure to Canva or Photoshop for creating visual content.
- Communication Skills: Strong written and verbal communication abilities to collaborate effectively and create impactful messaging.
- Adaptability: Eagerness to stay updated with evolving digital trends and technologies.
Responsibilities
As a Digital Marketing Executive, you’ll contribute to the planning, execution, and optimization of our digital marketing efforts. Your responsibilities will include:
- Strategy and Planning: Assist in developing and executing digital marketing strategies that align with overall business objectives.
- Content Creation: Produce engaging content for various digital channels, including blogs, social media, and email campaigns.
- Social Media Marketing: Manage and optimise social media platforms to enhance brand awareness and engagement.
- Search Engine Optimization (SEO): Conduct keyword research and implement SEO best practices to improve website visibility and drive organic traffic.
- Pay-Per-Click (PPC) Advertising: Support and optimise PPC campaigns on platforms like Google Ads, Facebook Ads, and LinkedIn Ads to maximise return on investment (ROI).
- Email Marketing: Develop and execute targeted email marketing campaigns to nurture leads and drive conversions.
- Analytics and Reporting: Monitor campaign performance using tools like Google Analytics, preparing detailed reports to identify areas for improvement.
- Trend Monitoring: Stay informed about the latest trends in digital marketing, identifying opportunities for innovation.