Assistant Acquisition Manager
Ujjivan Small Finance Bank
- POSITION DESCRIPTION
GRADE : M
DEPARTMENT : Branch Banking
LOCATION : Branch
SUB-DEPARTMENT : Branch Banking
TYPE OF POSITION : Full-time
REPORTS TO : Branch Manager
REPORTING INTO
NA
- ROLE PURPOSE & OBJECTIVE
The ADM is responsible for lead generation, customer engagement, process coordination, and service delivery, ensuring a seamless experience from lead sourcing to loan disbursement.
The objective of this role is to maximize branch-level asset penetration, strengthen cross-sell opportunities, and enhance the customer journey across asset products.
- SIZE OF THE ROLE
NON-FINANCIAL SIZE
- Monthly Asset disbursement average target of 50 lacs (Actual target depends on the branch location and potential)
- Portfolio sourced and managed across multiple asset products
- Number of Asset products handled: 4-6 different products
- Monthly volume of at least 50 leads per months to achieve the disbursement target
- Monthly 20-25 credit files to be generated and submitted for underwriting
- KEY DUTIES & RESPONSIBILITIES OF THE ROLE
- Drive acquisition of Asset customers (NTB and ETB) to achieve the monthly disbursement target across multiple asset products.
- Generate leads by leveraging existing branch relationships and sourcing new customers
- Ensure timely follow-up, documentation and lead conversion in coordination with processing teams.
- Support cross-sell initiatives and branch-level marketing activities in coordination with product and marketing teams .
- Assess market potential and provide feedback on product features, competitor offerings, and customer needs.
- Track portfolio performance, renewals, and retention metrics; support measures to minimize attrition and improve quality of sourcing.
- Provide inputs for sales planning, budgeting, and branch-level asset strategy.
- Serve as the first point of contact for customers seeking information on loan products.
- Provide end-to-end assistance throughout the loan application process.
- Maintain strong relationships to improve customer experience, retention, and referrals.
- Address customer queries and escalate issues in coordination with branch, operations, and credit teams.
- Educate branch staff and customers on available asset products, policies, and features.
- Coordinate with branch teams, central credit, and operations to ensure timely file processing, documentation, underwriting, and disbursement.
- Ensure compliance with internal policies, regulatory guidelines, and defined SLAs.
- Track and report daily lead status, application pipeline, conversion ratios, and disbursement figures; identify trends and improvement areas.
- Maintain visibility of asset performance metrics and support the branch manager in reviewing asset business performance.
- Ensure disciplined follow-up, process adherence, and quality of credit files submitted.
- Coach branch staff on asset product knowledge and lead generation techniques to strengthen branch-level sourcing.
- Resolve escalations from branch teams within defined timelines and support continuous process improvement.
- Ensure completion of all mandatory training, goal setting, mid-year review, and annual appraisal requirements.
- Share insights from customer interactions and branch experience to support product enhancement and process refinement.
- MINIMUM REQUIREMENTS OF KNOWLEDGE & SKILLS
Qualifications
- Graduate in Commerce/Business/Economics or related subjects with good analytical and sales skills to be considered.
- 2-4 years of experience in Asset Verticals Industry or within Ujjivan
- NA
- Knowledge of Asset Verticals and OD products
- Basic Computer knowledge (MS Office, Outlook) / Ease of technology usage
- Basic knowledge of accounting and finance administration desirable
- Is fluent in the local languages and has a working knowledge of English
- Knowledge of KYC/AML norms and other guidelines
- Cross selling skills
- Willingness to travel & relocation as per business requirements and career opportunities
- Interpersonal skills
- Ability to interface (orally and in writing) with all levels of associates and customers
- Ability to manage channel partners and other stakeholders
- Training skills
- Building Relationship
- Driving Change
- Facilitate Marketing and branding
- Collaboration
- KEY INTERACTIONS
EXTERNAL
- Asset Verticals Business Team
- Branch Operations Team
- Asset Verticals Product Team
- State HR
- Branch Team
- Customers
- Channel Partners
DATE: 14-10-2025
Date
REVIEWED BY:
LAST UPDATED BY: TM Team
DATE: 10-12-2025
This is Public document.