Marketing Manager
The Health Pulse
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HealthX Africa seeks a strategic marketing planner in Nairobi. Responsibilities include brand management, campaign execution, market research, and team leadership.
The Health Pulse 22nd July 2025 2 minutes read 0 comments
Organization: HealthX Africa
Application Deadline: August 19, 2025
Location: Nairobi
Job type: Onsite
Employment Type: Contract
Job role
Strategic Marketing Planning
- Design and implement comprehensive marketing strategies aligned with company objectives.
- Develop quarterly and annual marketing plans in collaboration with the Regional Lead.
- Oversee brand consistency across all channels (digital, print, PR).
- Strengthen HealthX Africa’s positioning in the telehealth market.
- Analyze market trends, customer behavior, and competitor activities.
- Use insights to inform strategy, targeting, and service offerings.
- Plan and manage marketing campaigns (social media, email, digital ads, offline).
- Track and optimize performance to ensure high engagement and ROI.
- Supervise development of compelling content (blogs, social media, email, video).
- Ensure all messaging aligns with brand tone and audience expectations.
- Build digital funnels to drive qualified leads.
- Work with sales teams to ensure lead quality and conversion alignment.
- Identify and manage partnerships (e.g., employers, influencers, health orgs).
- Promote co-branded initiatives to extend reach and build trust.
- Track key KPIs (Customer Acquisition Cost (CAC), Click Through Rate (CTR), Cost Per Lead (CPL), conversion rate, etc.
- Deliver monthly and quarterly performance reports with actionable insights.
- Prepare and manage marketing budgets.
- Ensure cost-effectiveness and maximum return on investment.
- Lead and mentor junior marketing team members.
- Foster a creative, high-performance culture within the team.
- Work closely with sales, clinical, tech, and customer support teams.
- Align marketing activities with overall business goals.
Ensure compliance with healthcare marketing standards, data privacy laws (e.g., HIPAA, Kenya Data Protection Act), and ethical guidelines
Who Can Apply
- Bachelor’s degree in Marketing, Communications, Business, or related field
- 5+ years in marketing (at least 2 in healthcare, tech, or startup environment)
- Proven experience in digital marketing, content strategy, and lead generation
- Strong knowledge of CRM tools, analytics platforms, and digital channels
- Excellent leadership, analytical, and communication skills
Complete online application form
https://hris.peoplehum.com/ehire/jobs/5c37f3ff-02d0-4cd2-a32f-1788401bbdbb/6ea580e8-dd57-4f65-aee9-6f41ab3c5c48?source_name=LinkedIn&source_type=Social
For More Information, Please Visit The HealthX Africa Webpage
https://www.healthxafrica.com/
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The Health Pulse
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The Health Pulse is a leading digital information platform that delivers timely and relevant updates, stories, and opportunities on health and social issues. Please stay connected with us to discover current global health and wellness trends.
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