Marketing Data & Analytics Assoc Manager
PepsiCo
Location Overview
Working with inspiring and experienced colleagues, you'll find that the atmosphere in our city-centre office in Kraków is informal and engaging. With drive and ingenuity, our teams deliver vital services to PepsiCo employees around the world. With an active, get-things-done culture, this is a place where your dynamism and agility will make a difference.
This role will be responsible for A&M spend process mapping and developing proposal for A&M right sizing optimization, A&M allocation and A&M efficiency & effectiveness opportunities. This includes providing A&M expertise in mapping of existing Media and non-Media A&M spending processes in the BU, leading brand deep dives with local teams, comparing A&M spending vs external and internal benchmarking, identifying inefficiencies in A&M spend, developing hypothesis for driving efficiency & effectiveness of A&M spend in the BU. This person would support Senior A&M Experts in development of A&M optimisation initiatives and establishing A&M spending frameworks, processes and ways of working to ensure sustained A&M optimisation and right-sizing in the BU.
Responsibilities
Overall
- Responsible for A&M spend process mapping and developing proposal for A&M right sizing optimization, A&M Allocation and A&M Efficiency & Effectiveness opportunities for Top 13 markets.
- Support Senior A&M Expert in a creative problem solving and communicating marketing & business recommendations back to stakeholders on 3 major A&M themes: Size, Allocation, Efficiencies & Effectiveness
- Work with A&M Snr Analysts in developing & validating BU A&M spend cube from raw data
- Provide A&M expertise in mapping of existing A&M spending processes in the BU, comparing vs external and internal benchmarking and expert set of analysis.
- Lead the assigned part of the problem solving, as part of Market Deep Dive: develop hypothesis to address given problem statement, prepare set of analyses & data required to perform them to support the hypothesis, develop creative solutions to drive efficiencies & effectiveness of A&M spend
- Identifies inefficiencies in working and non-working A&M spend, develops hypothesis for driving efficiency and right sizing of A&M spend in the BU. Apply identified set of proven high-impact levers to size opportunity.
- Identify above-market opportunities and channel to the right teams/functions to deliver (incl. S&T-driven opportunities)
- Maintain, further develop, and share the toolkit of proven levers/initiatives across markets
- Provides recommendations on S&T service catalogue leverage in the BU and work with Sector S&T Design leads /Sector PMO in understanding size of the prize and resourcing requirements.
- Together with project manager and Senior A&M Expert co-leads development of the portfolio of A&M optimisation initiatives and ensures support during Deliver stage of the project.
- Co-leads development and alignment of ambitious but realistic A&M efficiency target for the BU.
- Establishes A&M spending frameworks, processes and ways of working, agency roster to ensure sustained A&M optimisation and right-sizing in the BU.
- Support internal capability building effort in A&M process mapping to enable PepsiCo to drive further Marketing transformation projects independently and developing sustainable solutions for the BU in the long term.
- Support in deploying the necessary tools and processes to make change stick, building continuous productivity management
- 9+ years in marketing at an FMCG company; Media agency or Consulting background (5+ years) is a plus.
- Diverse experience across multiple operations and geographic locations (corporate, field, cross functional, developed and emerging markets)
- Proven track record in managing marketing spends optimisation, developing new policies and ways of working
- Knowledge of PepsiCo A&M processes, agency landscape and spend is preferable
- Understanding of Marketing Procurement process is a plus
- Building internal capability and processes from scratch
- Strong communication skills and proficiency in English language with proven ability to influence at senior levels
- The expected starting compensation range for this position is 249000,0 PLN annually (gross).
- Location, confirmed job-related skills, experience, and education will be considered in setting actual starting salary. Your recruiter can share more about the specific salary range during the hiring process.
- This role is eligible for an annual bonus, based on performance and eligibility.
- In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility.