General Manager Marketing

Role: General Manager – B2B Marketing

We are looking for a seasoned B2B Marketing leader with 15+ years of experience to drive strategic marketing initiatives across our Industrial Products (IP1 & IP2) and Joineries businesses.

Key Responsibilities:

• Develop and execute B2B marketing strategies aligned with business goals.
• Create impactful product AVs, brochures, presentations, and segment-specific marketing collateral.
• Build compelling value propositions for products and innovations.
• Lead digital marketing initiatives including SEO, SEM, website management, lead generation, and CRM programs.
• Drive participation in industry events, exhibitions, and trade shows through effective content and branding.
• Collaborate closely with Business Heads, CBOs, Sales, and external agencies to enhance brand visibility and business growth.

Ideal Candidate:

• MBA (Mandatory) from a reputed business school/institute.
• 15+ years of experience in B2B Marketing, Product Marketing, Brand Management, or Digital Marketing.
• Strong experience in industrial, building materials, manufacturing, construction chemicals, or related sectors.
• Proven track record in content development, digital marketing, exhibitions, and lead generation.