AI - Campaign Manager
Metayb
Location: Chennai
About Metayb
Metayb is a digital transformation company on a mission to transform seamlessly by empowering organisations to navigate the vast landscape of the digital-first era. Within just two year of inception, we have grown into a close-knit family of 500+ employees, each possessing rich field expertise.
Metayb focuses on fostering seamless customer experiences, enhancing operational efficiency & deriving actionable insights. By harnessing the power of emerging technologies, Metayb aims to be the unparalleled choice for global customers, delivering strategic goals effectively within a digital-first ecosystem of value creation.
Our key areas of expertise lie in Digital Transformation, Data Science, SAP Implementation, Workflow Automation, Dashboarding, Visualization, Finance, and Supply Chain Services. We strongly aspire to venture into IoT, AI/ML & Virtual Reality. Metayb endeavours to be best-in-class across digital solutions, infrastructure, and product engineering.
Our prestigious clientele includes Tolaram, Kellogg Tolaram, Colgate Tolaram, Arla, Lucky Fibres, Dufil, Multipro, BHN, and many more.
If you are passionate about digital transformation, seek to work with cutting-edge technologies, and wish to be part of a dynamic team dedicated to excellence, Metayb is the place for you!
Job Summary
We are seeking an experienced Campaign Manager with expertise in digital and trade marketing campaigns, data-driven decision-making, and AI-powered marketing optimization. The ideal candidate will leverage AI, analytics, and automation to plan, execute, optimize, and measure marketing campaigns across multiple channels, maximizing ROI and customer engagement.
Key Responsibilities
- Campaign Strategy & Planning
- Develop end-to-end marketing campaign strategies aligned with business objectives.
- Plan multi-channel campaigns across digital, retail, social, email, mobile, and traditional media.
- Define campaign objectives, KPIs, target audiences, and budgets.
- Collaborate with sales, brand, product, and regional marketing teams.
- AI-Driven Campaign Optimization
- Use AI to identify customer segments and target audiences.
- Optimize campaign spend using predictive analytics and machine learning.
- Leverage AI to recommend the best channel, timing, messaging, and offers.
- Implement next-best-action and next-best-offer recommendations.
- Use generative AI to create personalized marketing content and campaign variations.
- Monitor AI-driven insights and recommend corrective actions.
- Marketing Analytics
- Analyze campaign performance using dashboards and reports.
- ROI
- ROAS
- Customer Acquisition Cost (CAC)
- Customer Lifetime Value (CLV)
- Conversion Rate
- Incremental Sales
- Brand Awareness
- Perform A/B testing and multivariate testing.
- Present actionable insights to stakeholders.
- Consumer & Market Insights
- Analyze consumer behavior and purchase trends.
- Monitor competitor campaigns and market dynamics.
- Use syndicated data (e.g., Nielsen, Circana/IRI, Kantar) to identify growth opportunities.
- Recommend marketing investments based on data.
- Budget & Performance Management
- Manage campaign budgets effectively.
- Optimize media spend based on campaign performance.
- Forecast campaign outcomes using predictive models.
- Ensure maximum marketing ROI.
- Cross-Functional Collaboration
- Brand Teams
- Sales Teams
- Data Science Teams
- Digital Marketing Teams
- Agencies
- Retail Partners
- Coordinate campaign execution across functions.
- AI & Automation
- Build automated campaign workflows.
- Use AI copilots to improve productivity.
- Automate campaign reporting.
- Automate customer segmentation.
- Implement AI-powered recommendation engines.
The job title mentioned in this description is generic and intended for broad categorization purposes. The final designation will be determined based on the candidate's performance during the interview process, relevant experience, and alignment with the organizational hierarchy.