Manager - Digital Marketing & Growth

Get India to fall in love with diving and the ocean.

We're building Kuddle Life Ventures into India's leading blue-economy company. Today that means a scuba diving centre in Pondicherry and environmental services for global clients — and we're just getting started. Our sister non-profit, Kuddle Life Foundation, is one of India's leading marine conservation organisations, with artificial reefs deployed in Puducherry, Mumbai, and Gujarat.

We're hiring our first dedicated marketing person. You'll work directly with the founder, own the marketing function end to end, and grow as we do.

THE ROLE IN ONE LINE

Use AI tools and sharp creative judgement to do the work of a small marketing team: get India to fall in love with diving and the ocean, own our booking funnel end to end, and tell India's best marine conservation stories.

WHAT YOU'LL OWN

• Instagram, YouTube Shorts, and Google presence for the dive centre — short-form video is the core format
• The booking funnel end to end: phone, WhatsApp, follow-up, conversion (with the repetitive layer automated)
• Local SEO, Google Business Profile, reviews, and dive/travel platform listings
• Small-budget performance marketing (Meta/Google Ads) which grows the numbers justify it
• LinkedIn content supporting our B2B marketing
• Impact storytelling for our marine conservation work — reefs, mangroves, coastal communities

HOW WE WORK

We're an AI-native workplace. You'll have paid access to Claude and other tools, and we expect them to be your default workflow — AI does the volume, you supply the taste, accuracy, and brand judgement.

And taste matters here. Our aesthetic is premium, calm, and honest: documentary, not clickbait. The ocean is dramatic enough — we don't add shouty thumbnails or trending-audio spam on top of it.

WHAT WE'RE LOOKING FOR

• Proven ability to make content people actually watch — we'll judge taste as much as reach
• Comfortable on phone and WhatsApp with customers; clear spoken English and real sales instinct
• Hands-on fluency with gen-AI tools (Claude/ChatGPT-class, image generation, AI video editing)
• Digital marketing and social media marketing fundamentals; short-form video shooting and editing
• Self-directed — this is a one-person function with a hands-on founder

Strong plus: spoken Tamil, French, performance marketing experience, photography/videography, being a certified diver — or genuinely keen to become one.

Not required: a marketing degree, agency experience, or knowing every tool. Learning speed matters more.

WHAT YOU'LL GET

• Free dive training and certification, and regular time in and on the water
• Founder-level mentorship in business building, from a two-time exited founder
• A rare portfolio spanning consumer growth, B2B, and non-profit storytelling
• Real ownership — your ideas turn into reality in days, not quarters
• Front-row involvement in genuine marine conservation, not greenwashing

Salary: ₹4.5–6.5 LPA depending on experience, with room beyond for an exceptional candidate.

Weekends are our busy days — expect weekend enquiry duty on rotation, with a weekday off in lieu.

HOW TO APPLY

Apply through our short application form: https://forms.gle/52VUV6LYJYjXXN29A.

It takes about 5 minutes and asks for links to work you've made — accounts, videos, campaigns, writing. A CV alone won't get shortlisted, and applications without the form won't be reviewed. Shortlisted candidates get a short call, then a 48-hour practical assignment with real dive footage.

(Please don't use Easy Apply / direct messages — the form is the only route we review.)

Women and candidates from coastal communities are encouraged to apply.