Lead - VM
Kisah
Job Title: Lead - VM
Location: Bangalore / Kolkata (Extensive travel across stores)
Department: Retail Operations
Company: Kisah Apparels Pvt. Ltd.
CTC : up to 12 LPA
About the Role
The Visual Merchandiser will be responsible for maintaining and elevating visual merchandising standards across all stores, ensuring a consistent brand experience while driving customer engagement and sales. The role requires a blend of creativity, execution excellence, and strong coordination with retail and marketing teams.
Key Responsibilities
- Execute and maintain visual merchandising standards across stores.
- Plan and implement window displays, mannequin styling, product displays, and seasonal installations.
- Ensure effective product placement, category zoning, color blocking, and assortment presentation.
- Lead VM execution for new store launches, festive campaigns, promotions, and collection launches.
- Conduct regular store audits and ensure compliance with VM guidelines.
- Train store teams on VM standards, display maintenance, and styling best practices.
- Collaborate with Retail, Marketing, Design, and Category teams to deliver a seamless customer experience.
- Monitor store presentation, signage, and visual communication standards.
- Track VM implementation through reports, photographs, and audit feedback, and drive corrective actions where required.
Required Qualifications
- Graduate in Fashion, Design, Retail Management, or a related field.
- 3–5 years of experience in Visual Merchandising, preferably in Fashion/Apparel retail.
- Experience managing VM across multiple stores is preferred.
- Willingness to travel extensively.
Key Competencies
- Visual Merchandising & Styling
- Window Displays & Mannequin Styling
- Retail Space Planning
- Store Audits & Training
- Fashion & Trend Awareness
- Attention to Detail
- Communication & Stakeholder Management