Category Manager - E - Commerce
The Earth Store
Category Growth
The core responsibilities for the job include the following:
- Own the revenue, profitability, and growth of assigned product categories across e-commerce marketplaces.
- Develop and execute category growth strategies based on sales trends and market insights.
- Monitor category performance and recommend actions to improve sales and margins.
- Manage product listings across all assigned marketplaces.
- Ensure catalog accuracy, content quality, images, and product attributes.
- Improve organic visibility through keyword optimization and content enhancements.
- Maintain marketplace account health and compliance.
- Develop pricing strategies to remain competitive while maintaining profitability.
- Plan and execute promotional campaigns, deals, coupons, bundles, and seasonal offers.
- Monitor competitor pricing and market trends.
- Coordinate with procurement and warehouse teams to maintain healthy inventory levels.
- Forecast demand for upcoming promotions and seasonal events.
- Minimize stock-outs and excess inventory.
- Work with internal teams or agencies to manage Amazon Ads, Flipkart Ads, and other marketplace advertising.
- Track advertising performance and optimize ROAS, ACOS, and TACOS.
- Analyze category performance using sales, traffic, conversion, and profitability metrics.
- Identify opportunities to improve product rankings and customer acquisition.
- Prepare weekly and monthly business reports with actionable insights.
- Collaborate with marketing, operations, supply chain, finance, and customer support teams to ensure smooth marketplace operations.
- Coordinate with marketplace account managers to maximize campaign participation and business opportunities.
- Strong experience managing categories on Amazon, Flipkart, Myntra, Nykaa, Blinkit, Swiggy Instamart, or similar marketplaces.
- Hands-on knowledge of Vendor Central and marketplace seller panels.
- Expertise in catalog management, pricing, promotions, and inventory planning.
- Strong analytical skills with proficiency in Microsoft Excel or Google Sheets.
- Understanding of marketplace advertising metrics such as ROAS, ACOS, and TACOS.
- Excellent communication and stakeholder management skills.
- Bachelor's degree in business, commerce, marketing, or a related field.
- 5-7 years of experience in e-commerce category management or marketplace management.
- Experience with D2C, FMCG, gifting, home dcor, lifestyle, or consumer brands is preferred.