RBB-Personal Banker Classic
HDFC Bank
Remote
Job Title
Personal Banker
Business Unit
Retail Branch Banking
Reporting To
Branch Head
Job Function and Role Type
Sales – Retail Banking
Version No
Job Purpose
Manage Classic portfolio by acquiring new customers, deepening relationships through cross-selling, and retaining customers by delivering exceptional service. Aim to become the primary banker for Classic relationships and maximize wallet share.
Key Responsibilities
Sales
Ensure Sales responsibilities are completed.
Managing Classic Portfolio
Manage benchmark customer numbers in the portfolio.
Group customers with family members for enhanced relationships.
Achieve income-generating product benchmarks.
Enhance customer group profitability and wallet size.
Update CRM with detailed customer interactions.
Customer Services
Deliver quality customer service and resolve complaints within TAT.
Promote direct banking channels and assist customers.
Ensure timely account opening and customer communication.
Operations
Maintain daily sales reports.
Ensure quality acquisition of savings and current accounts.
Cross-sell products like Demat, Bill Pay, and Advisory.
Monitor large account movements and prevent attrition.
Promote third-party products like MF, Insurance, and Bonds.
Ensure error-free documentation for account opening and instructions.
Adhere to KYC norms and maintain 5-S standards.
Manage locker operations and standing instructions.
Update CRM for asset leads and weed-out database.
Education
Graduation required; Post-graduation preferred.
Certifications
NISM V-A Certification, IRDA Certification, GI Certification.
Key Competencies
Sales and influencing skills, banking product knowledge, planning and organizing, communication, knowledge of competition.
Major Stakeholders
Customers, Branch Banking Team, Operations, Insurance CAM, MF Fund Houses, HSL Personnel.