Social Media Executive - Entertainment Pages

Job Description: Social Media Executive – Entertainment & Pop Culture

Department: Community

Location: Indore

Employment Type: Full-Time

About the Role:

We are looking for a Social Media Executive – Entertainment & Pop Culture to lead the growth, strategy, and execution of our entertainment-focused social media properties. The ideal candidate should have a strong pulse on Bollywood, Hollywood, OTT platforms, celebrity culture, internet trends, and viral content, along with proven experience managing teams and scaling digital audiences.

Platform Strategy & Growth:

• Lead the overall social media strategy across Instagram, Snapchat, Facebook, X (Twitter), LinkedIn.
• Identify content trends, and distribution opportunities that drive reach, engagement, & growth.
• Analyze performance data and optimize posting strategies, timing, and formats.
• Collaborate with editorial, video, and design teams to deliver platform-first storytelling.
• Develop long-term growth strategies for entertainment communities.

Content Performance & Monetization:

• Increase organic reach, engagement, and community growth.
• Identify opportunities for branded integrations, platform partnerships, and content monetization.
• Ensure social content supports editorial impact and business objectives.
• Experiment with new platform features and content formats.

Entertainment Content Leadership:

• Track Bollywood, Hollywood, OTT releases, celebrity news, award shows, and internet culture.
• Convert trends into high-performing content opportunities.
• Plan editorial calendars around entertainment events and launches.
• Provide creative briefs to writers, designers, and editors.
• Develop new social-first content IPs.

Team Coordination & Leadership:

• Oversee daily publishing workflows and ensure consistent quality.
• Lead and mentor the social media team.
• Coordinate across content, design, video, and community teams.
• Promote collaboration, accountability, and continuous improvement.

Content Innovation:

• Monitor platform algorithm changes, industry trends, and competitor strategies.
• Recommend innovative formats to improve engagement and audience growth.

Requirements:

• 2+ years of experience in social media, entertainment media, or digital content.
• Experience managing entertainment or celebrity-focused social media pages.
• Strong understanding of Bollywood, Hollywood, OTT platforms, and internet culture.
• Excellent leadership, communication, and analytical skills.

Preferred Qualifications:

• Experience in a digital media company or marketing agency.
• Knowledge of Netflix, Prime Video, Disney+, JioHotstar and other OTT’s ecosystem.
• Experience with analytics and social listening tools.

KPIs:

• Growth in reach, engagement, followers, and impressions.
• Trend adoption speed. Contribution to viral content.
• Content quality and consistency.
• Team productivity.

Ideal Candidate:

A strategic leader passionate about entertainment who understands audience behavior, identifies trends early, builds high-performing teams, and consistently delivers engaging, culturally relevant social media content.