Performance Marketing Executive

Job Title: Performance Marketing Executive

Location: Peelamedu, Coimbatore

Experience: 1-3 Years

Employment Type: Full-Time, On-site

About the role: We are seeking a Performance Marketing Strategist to manage and optimize paid advertising campaigns across Google and Meta platforms. The role involves developing data-driven marketing strategies, executing high-converting campaigns, analyzing performance metrics and maximizing ROI through continuous optimization and testing. The ideal candidate should have strong expertise in digital advertising, audience targeting and campaign analytics, along with a creative approach to ad messaging and performance growth.

Key Responsibilities:

• Develop and implement paid advertising strategies on Google Ads, Facebook Ads and Instagram Ads.

• Create, manage and optimize campaigns to achieve business objectives such as brand awareness, lead generation and conversions.

• Conduct keyword research, audience targeting and competitor analysis to refine ad strategies.

• Design and test ad creatives, copies and landing pages in collaboration with the design and content teams.

• Monitor, analyze, and report on campaign performance (CPC, CTR, ROAS, Conversion Rate, etc.) with actionable insights.

• Track budget allocation and ensure campaigns deliver optimal ROI.

• Stay updated on the latest advertising trends, tools and platform updates to implement best practices.

• A/B test ad formats, bidding strategies and targeting approaches to improve results.

Skills & Qualifications:

• Proven experience (1–3 years) in managing Google Ads and Meta Ads campaigns.

• Strong understanding of digital advertising strategies, audience segmentation and conversion tracking.

• Proficiency in Google Ads Manager, Meta Ads Manager, Google Analytics and other tracking tools.

• Ability to analyze campaign data and generate meaningful reports.

• Creative mindset to build compelling ad copies and visuals.