Social Media Marketing Specialist

Title: Executive / Assistant Manager / Manager – Digital & Social Media Marketing

Brand: Studio Sairish – luxury home furnishings label rooted in Indian craftsmanship with contemporary sensibilities

Location: Ahmedabad (on-site)

Experience: 3–5 years in digital marketing / social media

Function: Digital marketing, social media, SEO, influencer marketing, analytics

Industry: Digital/Social Media Marketing Agencies or Luxury / lifestyle / interiors / home / D2C / retail.

About Studio Sairish

Studio Sairish is a soon-to-launch luxury home furnishings brand that combines the richness of Indian textile and craft traditions with a clean, contemporary aesthetic for the discerning Indian consumer.

Role Overview

We are looking for a digitally fluent, design-sensitive and commercially minded Digital Marketing & Social Media Manager to own our brand’s online presence end-to-end. You will lead social media strategy and execution, support SEO and performance initiatives, drive influencer collaborations, and act as the custodian of Studio Sairish’s digital voice across pre‐launch, launch and post‐launch phases.

Key Responsibilities

1. Strategy, Planning & Launch Phases

• Own the brand’s social media and digital marketing strategy, monthly calendar and channel mix (Instagram, Facebook, Pinterest, YouTube and other relevant platforms).

• Design and execute content plans across three phases:

o Pre‐launch: tease, BTS, “coming soon” narratives and waitlist-building campaigns.

o Launch: real-time, high-energy content and community response.

o Post-launch: value-led, educational and inspiration content that deepens brand love and drives repeat engagement.

• Align all digital activity with brand and business goals (awareness, consideration, store/website visits, sales, retention).

2. Content & Brand Storytelling

• Plan, brief, create and publish high-quality posts, stories, reels, short videos and long-form content that reflect Studio Sairish’s luxurious yet warm aesthetic.

• Develop strong copy: hooks, captions, story sequences, email subject lines and ad copy aligned with brand voice.

• Build and maintain a consistent visual and verbal identity across all digital touchpoints (social, website, email, WhatsApp, Blogs, etc. where relevant).

3. Community, Influencers & Customer Touchpoints

• Lead day-to-day community management: comments, DMs, queries on social platforms and basic WhatsApp/phone escalations, maintaining a consistent, premium brand tone.

• Identify, evaluate and coordinate with interior designers, décor influencers, stylists and content creators for collaborations and campaigns.

• Implement UGC and referral/advocacy initiatives that build social proof and deepen community engagement.

4. Performance, Analytics & SEO

Required:

• Track performance across channels (reach, engagement, traffic, conversions, follower growth) using Meta Business Suite, Google Analytics and other tools.

• Generate clear weekly and monthly reports with insights and next steps for the founder/leadership.

• Work with performance marketing partners (if any) from content/creative perspective on paid campaigns (Meta, Google) – giving creative inputs, helping with audiences and reviewing results.

Preferred:

• Support basic SEO & write SEO optimized content: keyword research, on‐page optimisation (titles, metadata, alt text), content optimisation and coordination for blogs/landing pages.

5. Cross‐functional Collaboration & Operations

• Work closely with design, product, e‐commerce, retail and operations teams to ensure digital storytelling reflects real-time collections, inventory and in‐store experiences.

• Coordinate with agencies, photographers, videographers and freelancers to build a clean, usable content bank of static and video assets.

• Stay on top of platform and content trends (especially reels/shorts) and proactively test relevant formats that suit a luxury home brand.

Requirements

• 3–5 years in digital marketing / social media; experience with reputed Digital/Social media agencies or luxury, lifestyle, interiors or D2C brands.

• Background from a reputed digital/social agency and/or programs like MICA’s 11‐month CCC or any other reputed institute is preferred but not mandatory.

• Strong understanding of Instagram, YouTube, Fb and static+video-first content (reels/shorts) – from concept to publishing.

• Confident copywriter with a sharp sense of visual taste and storytelling for premium audiences.

• Working knowledge of:

o Meta Business Suite, Google Analytics, basic ads dashboards.

o Social scheduling and listening tools.

o Canva and/or Adobe tools, plus basic mobile video-editing apps.

• Organised, self-driven and comfortable in a dynamic, early-stage environment managing multiple stakeholders and deadlines.