Copywriter

Copywriter JD

Location: Mumbai (In-office)

Experience: 3-5 years

About the job

About Truemeds:

Truemeds is one of India's fastest-growing online pharmacies, built on a simple idea: quality medicine should be affordable for every Indian household. Through our branded substitute model, we help patients save on chronic, OTC, and acute care medicines. Millions of users across metros, tier-2, and tier-3 towns rely on us for their monthly refills and everyday healthcare needs.

Founded with a mission of financial and healthcare inclusion, Truemeds is a high-growth, category-defining company backed by leading investors. We are building the future of consumer healthcare in India - trusted, transparent, and customer-first.

Role Overview:

We're looking for a Copywriter to own how millions of users experience Truemeds across CRM, Performance, and Brand touchpoints. This role sits at the intersection of:

• CRM user experience (clarity, empathy, savings)
• Brand (tone, trust, and consistency)
• Performance (CTR, engagement, revenue)

You will write communication that drives engagement, converts intent, and strengthens the brand across every channel we operate in.

Key Responsibilities:

Everyday User Communication

• Write copy across CRM channels - Push, SMS, WhatsApp, RCS, Email and lifecycle journeys
• Craft messaging for key moments: onboarding, refill, cart, retention, and re-engagement
• Contribute to ATL, BTL, digital, and brand campaigns alongside CRM output

Brand Tone in Practice

• Ensure your copy reflects Truemeds' brand tone - warm, trust-building, and unmistakably Indian
• Follow cohort-specific templates, compliance rules, and playbooks and help refine them with what you learn on the ground

Performance & Experimentation

• Continuously improve CTR, engagement, and conversion on the copy you ship
• Run structured A/B tests, read data, and translate learnings into sharper next drafts
• Use AI tools to scale creation, improve efficiency, and expand your creative range

Cross-Functional Collaboration

• Work closely with CRM, Performance Marketing, Product, and Design to align messaging with campaign goals
• Simplify medicine, savings, and healthcare concepts into copy that any Indian user - chemist-shop regular or first-time app user - can understand.

Speed & Execution:

• Operate in a high-velocity, high-volume environment.
• Ship fast, iterate quickly, and prioritise impact over perfection

What Makes This Role Impactful

• Create communication that reaches and engages millions of users
• Work that directly contributes to revenue and business growth
• Exposure to both performance marketing and brand-building initiatives
• A collaborative environment working closely with growth, product, and marketing teams
• The opportunity to experiment, learn, and see the real-world impact of your ideas

Requirements:

• 3-5 years of copywriting experience from an agency or brand-side role, ideally with a B2C, D2C, or consumer internet company
• Hands-on experience writing for CRM, lifecycle, or performance marketing channels
• Language proficiency across English, Hindi, and Bangla.
• Strong command of short-form copy across formats, able to move from a 90-character push to a 400-word email without losing voice
• A read on people - you notice how real users talk, worry, and decide, and it shows up in your copy
• Understanding of digital marketing channels, user behaviour, and communication psychology
• Ability to interpret data and translate insights into performance-driven copy
• Hands-on experience with AI tools and a strong inclination toward experimentation
• Creative range paired with attention to detail.
• High-ownership operator, comfortable in fast-paced, always-on environments handling multiple briefs at once

Good to Have:

• Experience with CleverTap or similar CRM platforms
• Working knowledge of Canva and basic visual sensibility
• Familiarity with project management tools like Asana, Notion, or Slack
• Educational background in Journalism, English, Arts, or related fields