Communications Executive – Law PG Vertical
Toprankers
“Give me 30 minutes. I’ll make this go viral.”
You’ll be responsible for creating and amplifying content that gets the Law PG audience to stop scrolling, click, engage, share, and come back for more.
This role is ideal for someone who understands social media, loves experimenting with content, spots trends early, and can turn even the driest academic or industry topic into something genuinely interesting.
What You’ll Do
- Develop and execute social media and communication strategies for the Law PG vertical.
- Create engaging content for platforms such as YouTube, Instagram, Reddit, and other relevant communities.
- Identify trending topics, conversations, formats, memes, and content opportunities relevant to the Law PG audience.
- Research and convert industry trends, exam-related topics, legal developments, student pain points, and community conversations into compelling content ideas.
- Work on YouTube SEO, including titles, descriptions, keywords, tags, thumbnails, and content optimisation.
- Use tools such as vidIQ to identify opportunities and improve content discoverability.
- Create clean and engaging creatives using Canva.
- Leverage AI tools to create thumbnails, hooks, creatives, content ideas, scripts, and content variations.
- Write attention-grabbing hooks and captions that make people want to click.
- Build and actively engage relevant online communities, particularly on Reddit.
- Monitor content performance and identify what is working, what isn’t, and what should be tried next.
- Coordinate with academic, content, design, video, marketing, and other teams to execute campaigns and content initiatives.
- Continuously experiment with new formats, platforms, trends, and communication styles.
You Might Be The Right Fit If You
Love social media more than scrolling it.
Know YouTube SEO and can use vidIQ without Googling how it works.
Can turn the driest topic into something people actually want to click.
Are comfortable with Canva and can create clean, engaging creatives.
Use AI to create killer thumbnails, creatives, hooks, scripts, and content ideas.
Can spot trends before everyone else does and know how to turn them into content.
Know how to build, participate in, and engage communities, especially on Reddit.
Enjoy researching trending topics and finding interesting angles relevant to the Law PG ecosystem.
Can coordinate with multiple teams without losing your mind.
Qualification & Experience
- Graduation in any discipline.
- A Law degree is NOT a criterion for this role.
- Prior experience in social media, content, communications, digital marketing, or community management is an advantage but not mandatory.
- Freshers are absolutely welcome if they have the right skills, curiosity, and hunger to learn.
Experience Is Great. Curiosity Is Even Better.
We’re looking for someone who doesn’t need to be told what’s trending, what students are talking about, or what content format might work.
Someone Who Sees a Boring Topic And Says
“Give me 30 minutes. I’ll make this interesting.”
If you’re constantly asking “What if we tried this?”, understand why people click, and genuinely enjoy creating content that gets attention — we’d love to hear from you.