MARCOM Manager

Alila Hotels

Organization- Alila Fort Bishangarh

Summary

To generate leads, manage, coordinate and execute all wedding/social events acquisition activities of the hotel and to secure new and repeat business for the hotel.
To create demand, explore new markets, liaise with B2B partners and direct customers.
To be a one stop solution provider to the guest and ensure timely and seamless responses.
To ensure effective communication between the guest and the wedding team at the hotel (Chef, F&B operations and Front Office team).
To achieve/exceed the objectives as outlined in the Annual Marketing and Business Plan pertaining to weddings.
Travel to potential wedding related trade events to acquire prospective future business and relationship building.
To assist the DOSM/DOS&E in maintaining accurate forecasting procedures to enable Operating Departments to adjust their operation and cost structure.
To review the reports compiled by the Revenue Head and discuss strategies, opportunities and threats with the Marketing taskforce (DOSM, Director of Sales and Events, General Manager, Food & Beverage Manager, Assistant Director of Events and Director of Sales).
To ensure that utilization of various technology and software e.g. Envision is maximized and that clean data is maintained at all times.
To keep a track of market trends and share these with the core team in the hotel.
To attend major social events to network and promote the Hotel and check competition for weddings.
To maintain a robust database of wedding related partners (domestic and international)
To review event files to ensure correct booking procedures, including group room and meeting program history, catering set up and themes, contractual agreements, etc.
To ensure that all credit and collection procedures that have been established by the hotel are implemented following the established Credit Policies & Procedures.
To ensure that all Sales contracts pertaining to weddings follow the established hotel policies and procedures and are based on sound commercial judgment.
To focus on ease of doing business from a guest’s point of view from enquiry to post event stage.
Ensuring the set Targets set of this segment is achieved on a quarterly/yearly basis for the entire social segment (small, mid-sized & large groups such as Anniversaries, Birthdays and pre and post wedding events)
To create and execute an annual activity plan for the segment – encompassing database, sales solicitation, sales trips, trade shows, events, direct mail, EMC and Travel Planners relations etc.
To identify, update and manage auspicious dates calendar for the hotel
To work with the revenue manager on booking guidelines and to manage the inventory for rooms and event spaces for auspicious dates
To meet every guest for post event feedback
To maintain create a communication plan to be in constant touch with guests who done events at the hotel - Customized Anniversary and Birthday Celebrations
Cross sell all Hyatt Hotels

Qualifications

To generate leads, manage, coordinate and execute all wedding/social events acquisition activities of the hotel and to secure new and repeat business for the hotel.
To create demand, explore new markets, liaise with B2B partners and direct customers.
To be a one stop solution provider to the guest and ensure timely and seamless responses.
To ensure effective communication between the guest and the wedding team at the hotel (Chef, F&B operations and Front Office team).
To achieve/exceed the objectives as outlined in the Annual Marketing and Business Plan pertaining to weddings.
Travel to potential wedding related trade events to acquire prospective future business and relationship building.
To assist the DOSM/DOS&E in maintaining accurate forecasting procedures to enable Operating Departments to adjust their operation and cost structure.
To review the reports compiled by the Revenue Head and discuss strategies, opportunities and threats with the Marketing taskforce (DOSM, Director of Sales and Events, General Manager, Food & Beverage Manager, Assistant Director of Events and Director of Sales).
To ensure that utilization of various technology and software e.g. Envision is maximized and that clean data is maintained at all times.
To keep a track of market trends and share these with the core team in the hotel.
To attend major social events to network and promote the Hotel and check competition for weddings.
To maintain a robust database of wedding related partners (domestic and international)
To review event files to ensure correct booking procedures, including group room and meeting program history, catering set up and themes, contractual agreements, etc.
To ensure that all credit and collection procedures that have been established by the hotel are implemented following the established Credit Policies & Procedures.
To ensure that all Sales contracts pertaining to weddings follow the established hotel policies and procedures and are based on sound commercial judgment.
To focus on ease of doing business from a guest’s point of view from enquiry to post event stage.
Ensuring the set Targets set of this segment is achieved on a quarterly/yearly basis for the entire social segment (small, mid-sized & large groups such as Anniversaries, Birthdays and pre and post wedding events)
To create and execute an annual activity plan for the segment – encompassing database, sales solicitation, sales trips, trade shows, events, direct mail, EMC and Travel Planners relations etc.
To identify, update and manage auspicious dates calendar for the hotel
To work with the revenue manager on booking guidelines and to manage the inventory for rooms and event spaces for auspicious dates
To meet every guest for post event feedback
To maintain create a communication plan to be in constant touch with guests who done events at the hotel - Customized Anniversary and Birthday Celebrations
Cross sell all Hyatt Hotels