Business Unit Head

Apply here : https://forms.gle/BkGTf8zqqMpzURTW6

Role Summary

This is a full P&L ownership role, responsible for:

• Revenue growth

• Profitability

• Brand building

• Product innovation

• Team leadership

across D2C, marketplaces, offline retail, exports, and strategic partnerships.

The role demands a builder’s mindset—someone who can scale a business, not just manage

operations.

Key Responsibilities

1. P&L Ownership & Business Strategy

• Own end-to-end P&L for Lil Legends, including:

• Revenue targets

• Gross margins

• Marketing spends (ROAS / ACOS discipline)

• Inventory planning & working capital

• Build annual and quarterly business plans with clear growth levers

• Drive profitability through pricing, cost optimization, product mix, and channel strategy

• Present performance reviews and strategic plans to senior leadership

2. D2C Growth (Shopify / Website)

• Own the D2C business end-to-end

• Scale new user acquisition via:

• Meta, Google, and influencer-led performance campaigns

• Improve:

• Conversion Rate (CRO)

• Average Order Value (AOV)

• Repeat purchase rate

• Drive retention through

• Email, WhatsApp, loyalty programs, referrals, bundles, and subscriptions

• Own:

• Website UX/UI roadmap

• Funnel performance

• Tech integrations (payments, CRM, analytics)

• Ensure D2C remains a profitable and scalable channel, not just a vanity metric

3. Marketplaces (Amazon & Others)

• Own Amazon P&L and growth strategy

• Drive:

• Category leadership in key early-learning segments

• ACOS and TACOS discipline

• Listing excellence (IDQ, A+, videos, storefronts)

• Work closely with:

• Advertising teams

• Supply chain & inventory planners

• Evaluate and scale other marketplaces (FirstCry, Flipkart, etc.) where relevant

4. Offline & Field Sales

• Lead offline revenue across:

• General Trade

• Modern Trade

• Exhibitions (World Book Fair, fairs, events)

• Institutional / School sales (where applicable)

• Build:

• Distributor and FSE strategy

• Incentive structures and sales targets

• Ensure healthy control over:

• Discounts

• Credit cycles

• Returns

• Strengthen Lil Legends’ positioning as a premium brand in offline retail

5. Influencer Marketing & Brand Building

• Own influencer strategy across:

• Parenting creators

• Educators

• Doctors / child experts

• Balance:

• Performance-led influencer campaigns

• Brand-led storytelling collaborations

• Build long-term creator partnerships instead of one-off campaigns

• Drive brand narratives aligned with:

• Early-learning philosophy

• Parenting insights

• IP-led storytelling

6. Product Strategy & Publishing Roadmap

• Own the product and publishing roadmap, including:

• New launches

• Series development

• IP creation

• Ensure products are:

• Market-led

• Curriculum-aligned (NEP / NCF)

• Clearly differentiated from competitors

• Work closely with:

• Editorial

• Design

• Production teams

• Balance:

• Commercial titles

• Brand-building / thought-leadership titles

7. International Sourcing & Partnerships

• Lead international publishing partnerships and imports

Own:

• Commercial negotiations

• Pricing and margin structures

• India-market adaptation

Explore:

•

• New licensing opportunities

• Co-editions

• Strategic IP collaborations

8. Cross-Functional Leadership

• Act as the single-point owner for Lil Legends across:

• Marketing

• Editorial

• Sales

• Operations

• Finance

• Build:

• Clear processes

• Accountability frameworks

• Performance metrics

• Mentor and develop leadership talent within the Business Unit

Candidate Profile

• 5-12 years of experience in publishing, D2C, consumer brands, edtech, or media

• Mandatory prior P&L ownership

• Strong understanding of:

• Performance marketing

• Marketplaces (especially Amazon)

• Offline sales dynamics

• Comfortable with:

• Numbers

• Budgets

• Decision-making under pressure

• Experience in content,

6 days WFO

Location - Agra