Digital Marketing Executive
Avyaan Management Pvt. Ltd.
Department: Digital Marketing
Location: Bhopal, Madhya Pradesh
Employment Type: Full-Time
Experience: 1–3 Years
Work Mode: Work from Office
About The Role
Avyaan Management Pvt. Ltd. is looking for a Digital Marketing Executive to strengthen our online presence and support our digital growth initiatives. The ideal candidate should have hands-on experience in digital marketing, social media management, content creation, SEO, and campaign execution.
The role requires someone who is creative, data-driven, proactive, and comfortable taking ownership of digital marketing activities from planning to execution.
Key Responsibilities
- Plan and execute digital marketing campaigns across relevant online channels.
- Manage and grow the company's social media presence on platforms such as LinkedIn, Instagram, Facebook, and YouTube.
- Create and coordinate engaging content including posts, creatives, reels, videos, blogs, and other digital assets.
- Develop and execute SEO activities to improve website visibility, organic traffic, and search rankings.
- Manage Google Ads, Meta Ads, and other paid digital campaigns as required.
- Monitor campaign performance and prepare regular reports covering reach, engagement, leads, traffic, conversions, and ROI.
- Conduct keyword research, competitor analysis, and market research to identify growth opportunities.
- Coordinate with internal teams for content, branding, recruitment, and business-related campaigns.
- Manage website content and ensure that information is accurate, updated, and SEO-friendly.
- Support lead-generation activities through digital channels.
- Track digital marketing trends, platform updates, and emerging opportunities.
- Maintain consistency in brand communication and ensure all content aligns with company guidelines.
- Strong understanding of Digital Marketing fundamentals.
- Hands-on knowledge of SEO, SEM, Social Media Marketing, Google Ads, and Meta Ads.
- Good content writing and communication skills.
- Familiarity with Google Analytics/GA4, Google Search Console, Google Ads Manager, and Meta Business Suite.
- Basic understanding of Canva or other creative/design tools.
- Ability to analyze campaign data and derive actionable insights.
- Strong research, planning, and execution skills.
- Good command of written and verbal English.
- Ability to manage multiple tasks and meet deadlines.
- Bachelor's degree in marketing, Digital Marketing, Mass Communication, Business Administration, or a related field.
- Relevant certifications in Digital Marketing, Google Ads, Meta, SEO, or Analytics will be an added advantage.
- 1–3 years of relevant experience in Digital Marketing.
- Candidates with experience in B2B, recruitment, staffing, HR services, or professional services marketing will be preferred.
- Should be proactive, creative, and willing to experiment with new digital strategies.
- Should have a result-oriented approach with the ability to work independently as well as with cross-functional teams.
- Opportunity to work across multiple digital marketing channels.
- Exposure to real-world campaigns and lead-generation initiatives.
- Professional growth and learning opportunities.
- Collaborative and performance-driven work environment.
Interested candidates can apply with their updated CV and, if available, portfolio/work samples or links to social media campaigns they have managed.