Marketing Operations Specialist - Messaging
McAfee
We are seeking a Marketing Operations Specialist (Messaging) who combines strong execution excellence with advanced marketing automation expertise. This role is responsible for building, deploying, optimizing, and analyzing customer engagement campaigns across global markets using Braze.
The ideal candidate will possess a strong foundation in cross-channel messaging operations, including email and mobile push notifications, while demonstrating the ability to independently solve complex campaign, segmentation, customer journey, and customer engagement challenges. The role partners closely with Marketing, Product, Analytics, Engineering, and regional stakeholders to deliver high-quality customer experiences across channels and drive measurable business outcomes.
This is a Hybrid position located at our Bangalore, India development center. You will be required to be on-site 2 to 3 days per week. When you are not working on-site, you will be working from your home office. We are only considering candidates within a commutable distance to our Bangalore office and are not offering relocation assistance at this time.
Position Details
About The Role
- This would be a shift role from 2 PM IST to 11 PM IST (UK shift) and Own the execution, optimization, and analysis of global customer engagement campaigns across email and mobile push channels using Braze.
- Build, deploy, and manage automated and triggered messaging campaigns, leveraging audience segmentation, personalization, and customer journey orchestration to drive engagement and retention.
- Develop and optimize cross-channel customer journeys within Braze Canvas, ensuring seamless customer experiences across global markets.
- Lead campaign QA and operational excellence, ensuring accuracy across targeting, personalization, localization, tracking, rendering, and channel delivery requirements.
- Partner with Marketing, Product, Analytics, Engineering, and regional stakeholders to translate business requirements into scalable messaging solutions and measurable business outcomes.
- Leverage data, experimentation, and performance insights to optimize audience segmentation, improve campaign effectiveness, and drive customer lifecycle metrics including engagement, conversion, and retention.
- 2-3 years of experience in marketing operations, customer lifecycle marketing, messaging, marketing automation, or campaign execution, preferably in a B2C environment.
- Hands-on expertise with Braze, including campaign deployment, Canvas journey orchestration, audience segmentation, personalization using Liquid, lifecycle messaging, and campaign analytics.
- Strong understanding of cross-channel customer engagement strategies, including email marketing, mobile push notifications, personalization, and customer journey optimization.
- Proven experience building and managing automated customer engagement programs while ensuring operational excellence and campaign quality at scale.
- Working knowledge of HTML, customer data models, audience segmentation concepts, email deliverability, push notification performance metrics, and privacy compliance requirements.
- Data-driven and analytical, with experience in campaign performance measurement, A/B testing, customer insights, and translating data into actionable recommendations while effectively managing multiple concurrent projects and stakeholder relationships.
Company Overview
McAfee is a leader in personal security for consumers. Focused on protecting people, not just devices, McAfee consumer solutions adapt to users’ needs in an always online world, empowering them to live securely through integrated, intuitive solutions that protects their families and communities with the right security at the right moment.
Company Benefits And Perks
We work hard to embrace diversity and inclusion and encourage everyone at McAfee to bring their authentic selves to work every day. We’re proud to be Great Place to Work Certified in 10 countries, a reflection of the supportive, empowering environment we’ve built where people feel seen, valued, and energized to reach their full potential and thrive.
We offer a variety of social programs, flexible work hours and family-friendly benefits to all of our employees.
- Bonus Program
- Pension and Retirement Plans
- Medical, Dental, and Vision Coverage
- Paid Time Off
- Paid Parental Leave
- Support for Community Involvement
Job Applicant Privacy Notice
Please click here to view and download the Job Applicant Privacy Notice, which applies to all McAfee job applicants who are residents of the state of California.