Senior D2C (Google & Meta Ads)

Performance Marketing Manager – D2C

Location: Agra

Experience: 3–6 Years

About the Role:-

We are looking for a Performance Marketing Manager – D2C to drive customer acquisition and revenue through Google Ads and Meta Ads. The ideal candidate should have hands-on experience managing D2C campaigns, optimizing performance, and scaling paid media profitably.

Key Responsibilities:-

• Plan, execute, and optimize Google & Meta Ads campaigns for D2C growth.
• Manage budgets and optimize key metrics such as ROAS, CAC, CPA, CTR, CVR, and revenue.
• Develop strategies across acquisition, retargeting, and conversion funnels.
• Conduct audience research, competitor analysis, and A/B testing of creatives, audiences, and campaigns.
• Work with creative/content teams to develop high-performing ad creatives and copies.
• Monitor campaign performance, identify growth opportunities, and scale successful campaigns.
• Track and analyse performance using GA4, Meta Pixel, Google Tag Manager, and UTM tracking.
• Prepare regular performance reports and provide actionable insights.

Requirements:-

• 3–6 years of hands-on Performance Marketing experience, preferably in D2C/E-commerce.
• Strong expertise in Google Ads & Meta Ads Manager.
• Proven experience in paid customer acquisition and campaign scaling.
• Strong understanding of ROAS, CAC, CPA, conversion funnels, and attribution.
• Experience with GA4, Meta Pixel, GTM, and conversion tracking.
• Strong analytical skills with good knowledge of Excel/Google Sheets.
• Experience with Shopify or other D2C platforms will be an added advantage.

Share your resume with us at [email protected]