Assistant sales manager

r3 Consultant

Position: Assistant Sales Manager (ASM)

Industry: Insurance

Department: Sales

Experience: 2–5 Years

Location:Mumbai and Pune

Employment Type: Full-time

Job Summary

We are looking for a dynamic and target-oriented Assistant Sales Manager (ASM) to drive insurance sales, manage a sales team, develop distribution channels, and achieve business targets. The candidate will be responsible for customer acquisition, team productivity, partner management, and ensuring strong market penetration.

Key Responsibilities

  • Achieve monthly, quarterly, and annual sales and revenue targets.
  • Recruit, train, mentor, and manage Insurance Advisors/Agents/Sales Executives.
  • Generate new business through direct sales, referrals, and local market activities.
  • Develop and maintain strong relationships with customers and channel partners.
  • Monitor daily sales activities, lead conversion, and team performance.
  • Conduct regular field visits and support the team in customer meetings.
  • Identify new business opportunities and expand the customer base.
  • Ensure proper follow-up on leads and maximize conversion ratios.
  • Educate customers about suitable insurance products such as Life Insurance, Health .
  • Ensure compliance with company policies, IRDAI guidelines, and sales processes.
  • Prepare daily/weekly/monthly sales reports and provide performance updates to the reporting manager.
  • Handle customer queries and coordinate with internal teams for smooth policy issuance and servicing.
  • Drive persistency, renewals, cross-selling, and up-selling initiatives.

Required Skills

  • 2–5 years of experience in Life insurance sales, and direct/channel sales.
  • Experience in team handling and target achievement preferred.
  • Strong communication and interpersonal skills.
  • Good negotiation and convincing abilities.
  • Ability to generate business through field sales and relationship management.
  • Strong leadership and team-management skills.
  • Comfortable with field work and local-market visits.
  • Basic knowledge of insurance products and sales processes.
  • Good understanding of MS Excel/CRM systems.

Key Performance Indicators (KPIs)

  • Monthly/annual premium or revenue achievement.
  • Number of new policies/customer acquisitions.
  • Lead-to-conversion ratio.
  • Team productivity and achievement.
  • Advisor/agent recruitment and activation.
  • Renewal/persistency performance.
  • Cross-selling and up-selling.

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