Account Manager (Social Media)
Ideosphere
Account Manager (Social Media)
Communications Account Manager (Social Media)
- Mumbai/Pune
- Full time
- 6 to 8 Years experience
Job Description
Why Ideosphere:
Ideosphere is a brand strategy and communication firm that believes in the power of intentional, relevant, and purposeful communication. We champion the belief that effective communication creates great possibilities and empowers our clients to achieve their goals. If this excites you, read on!
What in Ideosphere
A customer facing profile to develop and implement effective social media strategies. An account manager should have the ability to understand and analyse the key client and market insights with a brand lens and ownership and translate that in to social media strategies in form of campaigns, posts, ads, influencers strategy, and cross-medium proliferation. A social media manager is responsible for creating, planning, developing, implementing and maintaining a consistent, engaging, and effective social media presence for clients that aligns with their brand values. Their duties include developing and executing content calendars, cultivating social media communities, and tracking social media metrics.
Values Expected Within Ideosphere
- Empathy I will seek to understand the point of view of the other person
- Integrity I will do what I commit; if I am unable to deliver, I will inform and realign
- Ownership I will take equal ownership of success and failure equally
- Respect I will respect people’s opinions based on facts and validations, with limited biases
Planning
- With the support of the Account Director, understand the client requirements and deliverables for the proposed marketing and communication strategy and execute to meet the KPIs
- Plan and briefing of work management across the mediums and teams and partners
- Establish clarity in communication and briefing amongst clients, partners, and the team members at the initial level for minimum miscommunication
- Creating effective social media marketing campaigns
- Developing and executing content calendars
- Creating and nurturing social media communities
- Staying updated about the latest social media trends
- Tracking useful social media metrics
- Plan and suggest paid social media promotions for brand engagement
- Anaylzing impact of paid marketing on campaign
- Ability to craft engaging content
- Ability to create effective social media marketing strategies and campaigns
- Identify influencers and possible integration with them
- Brand integration for social media leverage with other brands
- Flexible to work within the provided resources and maintain quality
- Holistic understanding of Brand Communications
- Deep understanding of Social Media Communication and Advertising
- Develop and execute social media strategies that align with the overall marketing and business objectives of the company.
- Create and publish engaging content across various social media platforms such as Facebook, Twitter, LinkedIn, Instagram, and YouTube.
- Monitor and analyze the company’s social media performance, track key metrics, and make recommendations to optimize performance.
- Work closely with the Marketing and Communications team to develop social media campaigns that drive brand awareness, engagement, and leads in accordance with larger marketing framework of the client
- Manage social media advertising campaigns, including budget management, audience targeting, and ad creative development.
- Respond to customer inquiries and comments on social media in a timely and professional manner.
- Disciplined with time and commitments
- Solution oriented and rational decision maker
- Ability to take and give feedback rationally
- Prioritization of tasks
- Ability to grasp aligned sector/s
INR 800,000 – INR 950,000
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