Salesforce MCP Architect
SourcingXPress
Website: Visit Website
Business Type: Startup
Company Type: Service
Business Model: B2B
Funding Stage: Pre-seed
Industry: Information Technology
Salary Range: ₹ 30-34 Lacs PA
Job Description
This is a Permanent role with our Big 4 Consulting clients.
We are looking for an experienced Salesforce Marketing Cloud Personalization (MCP) Architect with 8-15 years of overall experience and deep expertise in Salesforce Marketing Cloud Personalization (formerly Interaction Studio) to lead enterprise personalization initiatives.
Key Responsibilities
- Lead architecture, design, and implementation of Salesforce Marketing Cloud Personalization (MCP) solutions across enterprise clients.
- Define personalization strategies leveraging customer behavior, profile attributes, catalog data, and real-time interactions.
- Architect and implement Sitemap, Event Tracking, Catalog Design, User Identity Management, Segments, Recommendations, Campaigns, and Templates.
- Design scalable approaches for capturing customer interactions across websites, portals, mobile applications, and digital platforms.
- Develop personalization and recommendation strategies using behavioral and transactional data.
- Define customer identity resolution and profile unification strategies within MCP.
- Collaborate with business stakeholders to translate marketing and customer experience requirements into scalable technical solutions.
- Design integration frameworks between MCP and enterprise systems including CRM, CDP, Data Warehouse, eCommerce, and APIs.
- Lead discovery workshops, solution reviews, architecture governance, and technical design sessions.
- Establish implementation standards, deployment strategies, documentation, and best practices.
- Optimize existing personalization programs through data analysis, campaign performance reviews, and recommendation tuning.
- Provide technical leadership and mentorship to development and implementation teams.
- Strong hands-on experience with Salesforce Marketing Cloud Personalization (MCP).
- Strong understanding of JavaScript and web technologies for MCP implementation.
- Experience designing personalization use cases across B2B and B2C digital channels.
- Expertise in integrating MCP with external platforms using APIs and middleware solutions.
- Strong understanding of customer data architecture and digital analytics.
- Experience troubleshooting data collection, tracking, catalog ingestion, and identity stitching challenges.
- Ability to lead client-facing workshops and architecture discussions.
- Excellent communication and stakeholder management skills.