BDA - BTL
Urban Company
About Urban Company
Urban Company is a technology-driven home services platform that connects customers with trained and verified service professionals. Customers can conveniently book trusted home services through the Urban Company platform.
About InstaHelp
InstaHelp is Urban Company’s home-help service category, connecting customers with service professionals who provide assistance with everyday household tasks.
As part of the InstaHelp team, you will play a key role in building and expanding the service professional network by identifying, recruiting, onboarding, and activating suitable women professionals in different locations.
Role: BDA – BTL Business Development Associate – BTL | Field Recruiter
We are looking for energetic and target-driven individuals who are comfortable working on the ground, meeting people, building relationships, and recruiting service professionals for the InstaHelp category.
What You'll Do Drive service professional (PX) acquisition for the InstaHelp category.
Identify and recruit suitable maids / home-help professionals through field sourcing.
Conduct daily field visits, BTL activities, local outreach, and community-level sourcing.
Approach potential professionals, explain the opportunity, and generate interest.
Screen candidates based on eligibility and category requirements.
Support candidates through the registration and onboarding process.
Ensure recruited professionals complete onboarding and become active on the platform.
Take ownership of assigned locations and build a strong professional network.
Achieve daily, weekly, and monthly acquisition and activation targets.
Explore new sourcing channels such as residential communities, local networks, referrals, and other on-ground sources.
Build long-term relationships with service professionals and support them during the onboarding journey.
Track field activities, leads, recruitment, onboarding, and activation performance.
What We're Looking ForEnergetic, self-motivated, and target-oriented individuals.
Strong communication and convincing skills.
Comfortable with extensive field work and local travel.
Good networking and relationship-building abilities.
Ability to approach and interact with people confidently.
Strong ownership and willingness to work independently.
Ability to handle targets and work in a fast-paced environment.
Prior experience in field sales, recruitment, BTL, business development, or community outreach is an added advantage.
Why Join Us? ₹30,000 – ₹50,000/month earning potential
Unlimited earning potential through performance-based incentives
Field-based role with extensive on-ground exposure
Opportunity to grow into larger business development and recruitment responsibilities
Work with a fast-growing home services business
Build strong skills in sales, recruitment, networking, and people management
Your ImpactAs a BDA – BTL, you will be directly responsible for growing the InstaHelp professional network.
Your work will help bring more skilled and reliable home-help professionals onto the platform while creating new earning opportunities for them.
If you enjoy meeting people, working on the ground, achieving targets, and building something from scratch — this role is for you!