ABM & Demand Generation Specialist (S02/S03)
Systango
Systango Technologies Limited (NSE: SYSTANGO) is a digital engineering company that offers enterprise-class IT and product engineering services to different size organizations. At Systango, we have a culture of efficiency - we use the best-in-breed technologies to commit quality at speed and world-class support to address critical business challenges. We leverage Gen AI, AI/Machine Learning and Blockchain to unlock the next stage of digitalization for traditional businesses. Our handpicked team is adept at web & enterprise development, mobile apps, QA and DevOps. Sila, Cuentas, Youtility, Porsche, MGM Grand, Deloitte, Grindr, and Tawk.to are some of the top clients that have entrusted us to enhance their digital capabilities and build disruptive innovations. We believe in making the impossible, possible and we do it literally.
About The Role
We are looking for a hands-on ABM & Demand Generation Specialist to drive targeted marketing initiatives and generate qualified pipeline for our IT services and consulting business.
This role combines Account-Based Marketing (ABM), Demand Generation, Growth Marketing, and B2B Campaign Execution. You will work closely with the Sales and Leadership teams to identify high-value target accounts, build personalized campaigns, generate demand, nurture prospects, and contribute to pipeline growth.
The ideal candidate should be data-driven, execution-focused, and comfortable working across multiple marketing channels.
Key Responsibilities
Account-Based Marketing (ABM)
- Develop and execute ABM strategies for high-value target accounts and prospects.
- Work closely with Sales teams to identify target accounts and define account-specific marketing plans.
- Create personalized campaigns and messaging based on the business challenges and needs of target accounts.
- Drive account engagement and support pipeline acceleration through targeted marketing initiatives.
- Plan and execute demand generation campaigns to generate and nurture qualified leads.
- Build and manage multi-channel campaigns across LinkedIn, email, content, webinars, paid campaigns, and other digital channels.
- Develop campaigns across the buyer journey—from awareness and engagement to lead generation and pipeline creation.
- Work with Sales to improve lead quality and conversion from MQL to SQL and pipeline opportunities.
- Track and analyze campaign performance, engagement, lead generation, conversion, and pipeline contribution.
- Build reports and dashboards to measure marketing ROI and campaign effectiveness.
- Continuously optimize campaigns based on data, insights, and feedback from Sales.
- Manage campaign budgets and coordinate with external vendors/agencies when required.
- Collaborate closely with Sales, Leadership, Content, and other internal stakeholders.
- Support sales teams with targeted content, campaigns, and account-specific marketing initiatives.
- Ensure alignment between marketing activities, sales objectives, and business growth goals.
- 3–6 years of experience in B2B Marketing, Demand Generation, Growth Marketing, ABM, or Performance Marketing.
- Strong understanding of Demand Generation and B2B marketing principles.
- Knowledge of Account-Based Marketing (ABM) and account targeting strategies.
- Hands-on experience executing multi-channel digital marketing campaigns.
- Experience with marketing automation tools such as HubSpot, Marketo, or similar platforms.
- Experience working with CRM platforms such as Salesforce, HubSpot, or similar.
- Strong understanding of marketing analytics and campaign performance metrics.
- Ability to measure and optimize campaigns based on MQLs, SQLs, conversion rates, pipeline, and ROI.
- Excellent communication and stakeholder management skills.
- Ability to manage multiple campaigns and priorities simultaneously.
- Experience in IT Services, SaaS, Technology, or Consulting marketing.
- Experience targeting US, UK, or other international markets.
- Hands-on experience with LinkedIn Ads and B2B paid marketing campaigns.
- Experience with marketing automation and lead nurturing workflows.
- Understanding of SEO, content marketing, landing page optimization, and CRO.
- ABM or relevant digital marketing certifications.
- MBA or equivalent qualification in Marketing or Business.