Growth Executive - Student Engagement & Memberships

This role is for one of Weekday’s clients

Min Experience: 2+ years
Location: Chennai, Tamil Nadu, India
JobType: full-time

In 2026, our growth is driven as much by the students already with us as by new sign-ups. Attendance, re-activation and renewals are where the next chapter is won.

The Growth Executive – Student Engagement & Memberships owns exactly that. You will bring inactive students back, lift attendance among the at-risk, run creative comeback campaigns, and make sure the membership experience — renewals, plan changes, payments — is seamless. It is a role for someone who is equally comfortable designing a campaign and chasing a pending payment with warmth and persistence.

You will work shoulder-to-shoulder with our coaching team, because engagement problems are rarely just data problems — they are human ones.

Requirements

What you will own

Engagement & re-activation

• Plan and run engagement campaigns for inactive, low-attendance and at-risk students
• Design creative re-engagement initiatives — comeback programmes, challenges, win-back offers, milestone moments
• Work closely with coaches to understand why students drop off, and turn that into interventions that actually move attendance

Memberships & renewals

• Communicate with current and past students on attendance, renewals and plan options
• Support membership growth through renewals and relevant cross-sell / up-sell conversations — consultative, never transactional
• Own renewal payment follow-ups end to end. This is a critical, non-negotiable part of the role

Data & reporting

• Track and analyse engagement, attendance and membership data to support decisions
• Maintain accurate membership and engagement records in our CRM
• Produce regular reports on engagement, renewals and revenue against quarterly targets

How you work

• Use CRM tools and Google Workspace / MS Office to track every effort — nothing lives only in your head
• Look for the automation, then keep the human touch on top of it
• Participate in training and skill development programmes, and bring a growth, start-up mindset

What we need from you (required)

• 2+ years in customer success, account management, community management, inside sales or a closely related role. Exceptional freshers with the right temperament are welcome to apply
• Strong English communication — verbal and written. You will be writing campaign copy and having renewal conversations in the same day
• Comfort owning payment and renewal follow-ups: persistent, organised, and never awkward about it
• High proficiency with Google Workspace / MS Office, and hands-on experience with an online CRM
• Ability to read membership and attendance data and turn it into an actionable insight, not just a chart
• Creative thinking paired with operational discipline — you can invent a campaign and also run the checklist that ships it
• A calm, patient, empathetic manner with students. Many of the people you speak to dropped off because life got hard
• Based in Chennai and able to work on-site with the coaching team

Nice to have

• Experience in a B2C, subscription or membership-led business
• Background in fitness, sports, wellness or education ecosystems
• Hands-on with marketing automation or CRM workflow building (WhatsApp / email journeys, lifecycle campaigns)
• Comfort with spreadsheets beyond the basics — pivots, cohort views, retention curves
• A personal training or fitness practice of your own. It helps you speak our students' language

Must-have skills

Customer Success, Zoho CRM, Community Management

Good-to-have skills

Customer Retention, Customer Relationship Management (CRM), Data Analysis