Performance Marketing
Ecommerce Guide
Remote
>
remote only
jobs/e-profitbooster uk
Performance Marketing
company e-ProfitBooster UK location Lucknow, Uttar Pradesh, India posted 2 Sept
- **Job Title: Performance Marketing**
- E-Profit Booster UK Pvt Ltd is seeking a highly skilled and experienced Performance Marketing
- Specialist to join our dynamic marketing team. The ideal candidate will have a strong understanding of digital marketing, particularly in the realm of Google Ads and Pay-Per-Click (PPC) advertising. As a Google Ads/PPC Specialist, you will be responsible for developing, implementing, and optimizing our online advertising campaigns to drive customer acquisition and revenue growth.
- **Responsibilities:**
- **Campaign Strategy and Planning:**
- Develop comprehensive Google Ads and PPC strategies aligned with business goals.
- Conduct thorough keyword research to identify target keywords and phrases.
- Plan and execute effective PPC campaigns, considering budget constraints and target audience.
- **Campaign Setup and Management:**
- Create and set up Google Ads campaigns, ad groups, and ad copy.
- Monitor and adjust bid strategies to optimize campaign performance.
- Implement A/B testing to refine ad creatives and improve conversion rates.
- **Keyword Management:**
- Conduct ongoing analysis of keyword performance and adjust bids accordingly.
- Identify negative keywords to enhance campaign targeting and cost-efficiency.
- Stay updated on industry trends and adjust strategies to capitalize on emerging opportunities.
- **Ad Copywriting**
- Write compelling ad copy that aligns with brand messaging and encourages user engagement.
- Test and iterate on ad copy to improve click-through rates and overall campaign performance.
- **Data Analysis and Reporting:**
- Utilize analytics tools to track and report on key performance indicators (KPIs).
- Generate regular reports on campaign performance, providing insights and recommendations.
- Identify trends and opportunities for improvement based on data analysis.
- **Budget Management:**
- Monitor daily, weekly, and monthly budgets to ensure effective allocation of resources.
- Recommend budget adjustments based on campaign performance and business objectives.
- **Collaboration:**
- Work closely with the marketing team to align PPC strategies with overall marketing initiatives.
- Collaborate with graphic designers and content creators to develop effective ad creatives.
- **Qualifications:**
- Bachelor’s degree in marketing, Advertising, Business, or related field.
- Proven experience in managing Google Ads and PPC campaigns.
- In-depth knowledge of Google Ads, Google Analytics, and other relevant advertising platforms.
- Strong analytical and data interpretation skills.
- Excellent written and verbal communication skills.
- Certifications in Google Ads and related platforms are a plus.
opens the brand's careers page in a new tab.
see more ecommerce jobs in india →