Performance Specialist
Grapes Worldwide
Grapes Worldwide
Location: Bengaluru, Karnataka, India
Work Mode: On-site
Industry: Advertising Services
Job Description
Job Description – Meta Ads Manager
About The Role
We are looking for a highly driven and performance-oriented Meta Ads Manager to manage and scale digital advertising campaigns across Meta platforms. The candidate should possess strong expertise in campaign planning, execution, optimization, and reporting with a deep understanding of performance marketing and audience strategy.
The ideal candidate should be capable of independently handling large-scale campaigns, ensuring delivery efficiency, and driving measurable business outcomes through data-driven optimizations.
Key Responsibilities
- Plan, execute, and manage campaigns across Meta platforms including Facebook and Instagram.
- Perform end-to-end campaign setup including audience targeting, budget allocation, bidding
- Monitor campaign delivery, pacing, spend utilization, and performance metrics on a daily basis.
- Optimize campaigns regularly to improve KPIs such as CTR, CPC, CPM, and engagement rates.
- Analyze campaign performance data and derive actionable insights to improve overall account
- Coordinate with internal teams for creative requirements, tracking implementation, campaign
- Ensure campaigns are launched with proper QA checks including creatives, tracking URLs,
- Identify scaling opportunities through audience expansion, retargeting, lookalike strategies, and performance analysis.
- Troubleshoot delivery issues, learning limitations, tracking discrepancies, and underperforming campaigns proactively.
- Prepare daily, weekly, and monthly performance reports with optimization recommendations
Required Skills & Experience
- Minimum 4–5 years of hands-on experience in managing Meta advertising campaigns.
- Strong expertise in Meta Ads Manager with proven campaign optimization experience.
- Good understanding of performance marketing metrics, attribution models, and conversion
- Experience in handling campaigns across lead generation, app installs, website traffic, and
- Knowledge of Meta Pixel, Events Manager, Custom Audiences, and Lookalike Audiences.
- Strong analytical and problem-solving skills with the ability to interpret campaign data
- Experience in budget management and scaling high-performing campaigns.
- Ability to work in a fast-paced environment and manage multiple campaigns simultaneously.
- Good communication and stakeholder management skills.
- Bangalore-based candidates preferred.
- Flexible to work in dynamic business environments.
- Strong ownership mindset and attention to detail.
- Ability to work collaboratively with cross-functional teams.
- Proactive approach toward campaign improvement and operational excellence.