Marketing Generalist

About the Company

Bluecopa is an AI-native connected finance operations platform for the CFO’s office. Our marketing team works across content, campaigns, events, brand, demand generation and a bunch of experiments in between.

About the Role

If you’re early in your marketing career and haven’t decided whether you’re a content person, a campaign person, an events person, a social person, or something else entirely, that’s kind of the point of this role. We’re looking for a Marketing Generalist to join our team and get exposure to different parts of B2B marketing. You’ll work alongside the marketing team, help us execute ideas, try new things, and gradually figure out what you’re really good at.

Responsibilities

• Help plan and run events, including registrations, attendee communication, vendors, logistics and everything that comes with making an event happen
• Support outbound, ABM and campaign work with research, account/competitor digging, lists and data
• Manage our social media calendar and help keep our channels interesting and active
• Write social posts, emails, event communication and other short-form content
• Work with our designers on social creatives, campaign assets, event collateral and other marketing material
• Play around with marketing tools, AI and automation to find easier or smarter ways of getting things done
• Look at campaign performance and start learning what makes something work and what makes it flop
• Bring your own ideas. We like trying things

Qualifications

You don’t need to come in knowing everything. In fact, we don’t expect you to. We’re looking for someone with 1–4 years of experience who can write well, is organised, asks good questions, picks things up quickly and is willing to try their hand at different parts of marketing. Experience in B2B SaaS, fintech or technology is useful. A basic understanding of finance is a plus, but you can learn that here. You must be based in Hyderabad.

Required Skills

• 1–4 years of experience in marketing
• Strong writing skills
• Organizational skills
• Ability to ask good questions
• Quick learner
• Willingness to try different parts of marketing

Preferred Skills

• Experience in B2B SaaS, fintech or technology
• Basic understanding of finance

Equal Opportunity Statement

We are committed to diversity and inclusivity.