Key Skills
Career Central
Career Central is an AI-powered career and hiring platform with two clear goals: helping candidates prepare for and perform better in interviews, and helping organizations conduct fair and effective hiring at scale.
We are looking for an energetic Growth Marketing Associate who can help us build our online presence, engage prospective customers and generate new business opportunities.
Key Responsibilities
- Publish articles, promotional content and product updates across LinkedIn, Instagram and other relevant social media platforms.
- Help create engaging social media posts, captions and marketing messages.
- Monitor social channels and respond to comments, messages and enquiries.
- Develop ideas to improve engagement, reach and follower growth.
- Identify and connect with prospective customers through social media, email, professional networks and other channels.
- Generate, qualify and maintain a pipeline of potential leads.
- Introduce Career Central’s products and services to prospective customers.
- Follow up with leads and nurture relationships until they are ready for further sales discussions.
- Make cold calls to potential customers when required.
- Maintain accurate records of leads, conversations and follow-up activities.
- Track the performance of marketing and outreach campaigns.
- Use data and customer feedback to recommend improvements to marketing and sales activities.
- Work closely with the founders and product team to understand the platform and communicate its value effectively.
- 0–1 year of experience in marketing, sales, business development, social media marketing or a related area.
- Fresh graduates with relevant internship or project experience may also apply.
- Good verbal and written communication skills.
- Basic understanding of marketing and sales principles.
- Comfortable communicating with prospective customers through calls, email and social media.
- Ability to write clear and engaging content for digital channels.
- Analytical thinking and problem-solving skills.
- Good organizational and follow-up abilities.
- Willingness to learn, experiment and adapt in a growing startup environment.
- Self-motivated, proactive and comfortable taking ownership of assigned activities.
- Experience managing social media pages or publishing online content.
- Familiarity with LinkedIn marketing, email outreach or lead-generation tools.
- Basic knowledge of content marketing, SEO or digital marketing analytics.
- Experience with cold calling or customer-facing conversations.
- An interest in careers, recruitment, education technology or HR technology.
- Hands-on experience across marketing, content, social media, lead generation and sales.
- An opportunity to work closely with the founding team.
- Exposure to AI-powered recruitment and career technology.
- Freedom to test ideas and contribute directly to the company’s growth.
- Opportunities to learn, take ownership and grow with Career Central.
You will be a strong fit if you enjoy communicating with people, creating engaging content and turning conversations into business opportunities. You should be curious, persistent and willing to learn from both successful and unsuccessful experiments.