Digital Growth Specialist

Key Responsibilities:

Strategic Leadership of Digital Quotient (DQ):

• Own and scale the DQ framework across assigned international geographies.
• Analyze 100+ KPIs to benchmark brand performance against competitors, providing actionable insights to senior leadership.
• Manage a mature ecosystem: India (Year 6, 170+ brands), Vietnam (Year 5, 21 brands), and Bangladesh (Year 4, 50+ brands).Digital Growth Ownership (Marico India):
• Drive end-to-end digital growth strategies for the India business across core categories, including Beauty / Male Grooming / Foods.
• Align digital initiatives with Marico’s long-term scale-up objectives

Paid Media Analytics & Performance Consulting:

• Lead the audit and analysis of paid media investments to optimize ROI.
• Consult with brand and media teams to define measurement frameworks and KPIs.
• Identify performance gaps ("what’s working vs. what’s not") and implement course-correction strategies for brand growth.

Martech Strategy & Implementation:

• Act as the primary bridge between Marketing (Brand, E-commerce, Q-commerce) and Technology teams.
• Own the roadmap for Martech initiatives, ensuring the integration of tools that enhance marketing effectiveness.

Stakeholder Management:

• Collaborate with cross-functional leads to automate crisis escalation frameworks and social listening capabilities.
• Orchestrate cross-channel data within the Sprinklr ecosystem to drive real-time business decisions.