Assistant Manager - Performance Marketing
Beco
Job Type: Full-time, Onsite
Who We Are
At Beco, we’re building a sustainable FMCG brand for the modern Indian consumer. With a fast-growing D2C business, we’re looking for a Performance Marketing expert to help us scale through smart, high-ROI campaigns. If you’re someone who’s excited by ROAS, funnels, and data-backed experimentation—this is for you.
What You’ll Do
- Plan, launch, and optimize paid campaigns across Meta, Google, and other performance channels
- Track and improve key metrics like ROAS, CTR, CPA, CAC, and conversion rate
- Run A/B tests on creatives, copy, and targeting to continuously improve performance
- Work closely with the creative, content, and product teams to ensure campaigns align with brand and business goals
- Analyze campaign performance and turn data into clear, actionable insights
- Identify and test new channels or formats to scale D2C acquisition and retention
- 3-7 years of hands-on experience in performance marketing, preferably for D2C or e-commerce brands
- Strong understanding of ad platforms (Meta Ads, Google Ads), analytics tools, and performance metrics
- Data-first mindset with a knack for optimization and experimentation
- Comfortable working in a fast-paced, results-driven environment
- Experience with email/SMS/WhatsApp marketing
- Working knowledge of GA4, Mixpanel, or similar tools
- Familiarity with Shopify and conversion funnel strategies
- You’re curious and self-driven – always testing, learning, and tweaking
- You have a strong bias for action – you don’t wait to be told, you try and test
- You enjoy solving problems and are analytical by instinct
- You’re collaborative and enjoy working with creative and product teams
- You take ownership and accountability for outcomes—not just tasks