Graphic Designer - Digital

This role is for one of Weekday’s clients
Salary range: Rs 800000 - Rs 1000000 (ie INR 8 - 10 LPA)

Min Experience: 6+ years
Location: Bengaluru, Karnataka, India
JobType: full-time

We are looking for a highly creative, commercially driven, and detail-oriented Graphic Designer – Digital to create compelling visual communication across a brand’s digital ecosystem.

This role sits at the intersection of creative design, performance marketing, and e-commerce. The ideal candidate will be able to create visually compelling, on-brand digital assets while understanding the importance of engagement, click-through rates, and conversions.

The role requires a strong eye for aesthetics, excellent design fundamentals, and the ability to adapt creative concepts across multiple digital platforms and formats.

Requirements

Key Responsibilities

• Conceptualize and design high-quality performance marketing creatives for platforms such as Meta, Google, YouTube, and other digital advertising channels.
• Create engaging assets for customer acquisition, retargeting, product launches, promotional campaigns, and brand initiatives.
• Develop digital creatives for websites, mobile applications, landing pages, email campaigns, CRM, and other digital touchpoints.
• Translate campaign concepts into multiple creative formats, sizes, and platform-specific executions while maintaining a consistent visual identity.
• Create static creatives, carousels, GIFs, and basic motion-led assets for digital campaigns.
• Collaborate closely with Performance Marketing, Growth, Brand, and Creative teams to understand campaign objectives and deliver effective visual communication.
• Design creatives with a strong understanding of engagement, click-through rates, and conversion while maintaining high brand and aesthetic standards.
• Develop multiple creative variations for A/B testing, including changes in layouts, messaging hierarchy, hooks, product presentation, and visual treatments.
• Rapidly iterate and optimize creatives based on campaign performance, audience insights, and stakeholder feedback.
• Work with product imagery, campaign photography, typography, illustrations, graphic elements, and AI-generated assets.
• Ensure consistency in visual language across all digital platforms and customer touchpoints.
• Manage multiple design briefs and deliver high-quality creative assets within tight deadlines.
• Stay updated on emerging digital design trends, advertising formats, consumer behavior, and creative best practices.

What We’re Looking For

• 6–8 years of experience in graphic or digital design.
• Experience working with fashion, beauty, lifestyle, D2C, e-commerce, or consumer brands is preferred.
• A strong portfolio demonstrating digital campaigns, performance marketing creatives, and conversion-focused design work.
• Excellent understanding of layout, typography, composition, colour theory, visual hierarchy, and brand aesthetics.
• Strong knowledge of adapting creative assets across paid social, digital advertising, e-commerce platforms, and owned channels.
• Hands-on expertise in Adobe Creative Suite, including Photoshop, Illustrator, and InDesign.
• Working knowledge of Figma and other relevant digital design tools.
• Experience creating creatives for Meta Ads, Google Ads, social media platforms, and e-commerce campaigns.
• Ability to work quickly and efficiently without compromising quality or attention to detail.
• Strong understanding of performance-driven design, creative testing, and optimization.
• Ability to interpret campaign data, audience insights, and performance feedback and translate them into creative improvements.
• Excellent communication and collaboration skills.
• Comfortable working in a fast-paced and deadline-driven environment.

Good-to-Have Skills

• Experience working with fashion, beauty, luxury, or premium lifestyle brands.
• Basic knowledge of motion graphics and video editing.
• Experience using tools such as After Effects, Premiere Pro, or similar software.
• Familiarity with AI-powered creative tools for image generation, ideation, and creative production.
• Understanding of e-commerce creatives, product storytelling, and conversion-focused design.
• Experience collaborating closely with Performance Marketing and Growth teams.

Must-Have Skills

• Performance Marketing & Digital Creative Design
• Adobe Creative Suite
• E-commerce & Conversion-Focused Design

Good-to-Have Skills

• Figma & Digital Design Tools
• Creative Testing & A/B Testing
• Brand & Visual Design
• Motion Graphics
• AI-Powered Creative Tools