Copy writer & creative strategist

COPYWRITER & CREATIVE STRATEGIST

Remote — Anywhere in India (IST hours) Full-Time ₹3–5 LPA + Performance-Linked Incentive

ABOUT EXPERTSBIO

ExpertsBIO is a performance marketing agency built exclusively for coaches, consultants, and experts. Since 2017, we've partnered with 100+ coaching brands and helped drive ₹45–50 crore in client revenue through paid ads, funnels, and high-converting marketing systems.

THE ROLE

This is a writing role first — about 70% writing, 30% the thinking that makes it land (research, angles, testing, performance analysis).

You'll own the words behind our ads, landing pages, and funnels: understand the audience, find the angle, write the hooks and scripts, watch the numbers, and rewrite based on what the data says.

The goal: stop the scroll, generate qualified leads, lift conversion, cut CPL/CPA, and drive client revenue.

WHAT WE'RE LOOKING FOR

• A strong copywriter above all — ads, hooks, headlines, landing pages, emails, and video scripts
• Experience writing for paid ads (Meta, Instagram, YouTube)
• Able to show real performance data — CPL, conversion rates, ROAS, case studies
• Familiar with coaching, consulting, EdTech, or info-products
• Sharp on audience psychology — pains, desires, objections, buying triggers
• Comfortable with UGC scripts, VSLs, short-form video, and nurture sequences
• Uses AI tools well, but knows when human craft matters more
• Fluent written and spoken English
• 1–3 years in performance/digital marketing (strong portfolio can override this)

HOW YOU'LL BE MEASURED

CTR, CPL/CPA, lead quality, landing page conversion, ROAS, writing output, winning hooks identified, and client revenue influenced by your copy.

The performance incentive is tied to the ROI your writing generates — when your copy moves the numbers, you share in the upside.

REQUIREMENTS

Reliable laptop, stable internet, power backup, IST availability, strong English, and a portfolio with real performance data.

DON'T APPLY IF

• You can't show your own writing with real performance data
• You write for engagement, not conversion
• You want to strategize but not write daily — this role writes
• You're uncomfortable being measured on business outcomes

THE BOTTOM LINE

We're not after pretty sentences. We want a writer who can answer: "What should we say, to whom, why will they care, how do we package it, and how do we know it's working?"

If that's how you think — and you love the writing itself — we want to hear from you.

Apply here by filling the google form