Campaign Specialist
Mako IT Lab
Experience: Fresher / 0–1 Year
Department: Growth
About The Role
Mako IT Lab is looking for a Lead Generation Executive who is interested in technology, AI, business development, and digital outreach.
Responsibilities
- Generate B2B leads for IT Services, SaaS, and technology companies.
- Research prospects using LinkedIn Sales Navigator, Apollo.io, ZoomInfo, and
- Manage LinkedIn and cold email outreach campaigns.
- Create email templates and follow-up sequences.
- Track campaign performance and maintain lead data in HubSpot/Excel.
- Prepare daily and weekly reports.
- Support lead generation for USA, UK, and global markets.
- Stay updated on the latest technologies, AI tools, and automation workflows.
- Excellent English communication skills, both written and verbal.
- Engineering or MBA background preferred.
- Good understanding of technology and interest in learning new tools.
- Basic knowledge of AI tools and AI automation.
- Good research and analytical skills.
- Willingness to learn and work with targets.
- Freshers or candidates with 0–1 year of experience can apply.
- Knowledge of Apollo.io, LinkedIn Sales Navigator, HubSpot, or email marketing
- Internship or experience in Lead Generation, Business Development, Digital
You’ll Get Exposure To
AI | SaaS | Cloud Technologies | Integrations | Data Migration | Email
Marketing | Lead Generation | Business Development
Required Skills
lead generation Google Sheets market research