Performance Marketing ( Meta & Google Ads ) & Tracking Specialist

HabiGo 360 empowers hospitality and real estate businesses to grow through performance marketing, OTA optimization, CRM systems, and premium creative solutions.

We combine strategy, paid media, tracking, technology, and creative execution to help businesses generate better leads, improve conversion rates, and drive measurable revenue growth.

We are looking for a Performance Marketing & Tracking Specialist who can take ownership of both paid acquisition and conversion tracking, ensuring our campaigns are optimized not just for lead volume, but for lead quality and actual business outcomes.

• Position: Performance Marketing & Tracking Specialist
• Location: Remote
• Employment Type: Full-time
• Experience: 4+ Years
• Salary: ₹40,000/month
• Joining: Immediate Joiners Preferred
• Industry Experience: Real Estate & Hospitality experience highly preferred

You will be responsible for planning, executing, optimizing, and analyzing paid marketing campaigns across Meta Ads and Google Ads, while also building and maintaining a robust conversion tracking and CRM-to-ad-platform signal system.

The ideal candidate understands that:

Ad → Lead → CRM → Contacted → Qualified → Converted

is the actual customer journey.

Instead of optimizing campaigns only for “Leads Generated,” you will help us optimize toward qualified leads, opportunities, conversions, and revenue.

• Plan, launch, manage, and optimize campaigns across Meta Ads and Google Ads
• Develop full-funnel paid acquisition strategies
• Conduct audience research, segmentation, and targeting
• Manage daily/monthly advertising budgets
• Optimize campaigns based on CPL, CTR, CPA, ROAS, conversion rate, lead quality, and revenue
• Conduct A/B testing of creatives, ad copies, audiences, landing pages, and campaign structures
• Identify scaling opportunities and underperforming campaigns
• Continuously test new audiences, creatives, offers, and campaign strategies
• Monitor campaign performance and take corrective actions proactively
  

Take ownership of the complete tracking architecture across advertising platforms, website, and CRM.

Ideal Flow:

Meta / Google Ads

↓

Lead Generated

↓

CRM

↓

Lead Contacted

↓

Qualified / Unqualified

↓

Converted

↓

Signal Sent Back to Ad Platform

↓

Campaign Optimization Based on Lead Quality

You will be responsible for implementing, maintaining, and troubleshooting this system.

• Implement and manage Meta Conversions API (CAPI)
• Set up CRM → Meta server-side conversion signals
• Configure appropriate events and parameters
• Implement Event ID and event deduplication
• Ensure accurate lead matching and attribution
• Pass relevant lead-quality signals back to Meta
• Track qualified and converted leads
• Troubleshoot Meta Pixel/CAPI tracking issues
• Work with CRM/web development teams for API and webhook integrations

• Implement Google Ads Offline Conversion Tracking
• Configure Enhanced Conversions / appropriate conversion tracking solutions
• Integrate CRM conversion data with Google Ads
• Handle GCLID, GBRAID, and WBRAID where applicable
• Track stages such as:
• Lead Generated
• Lead Contacted
• Qualified Lead
• Converted Lead
• Ensure accurate attribution between ad clicks, CRM records, and conversions
• Troubleshoot conversion tracking and attribution issues
• Help Google Ads optimize toward higher-quality conversions rather than raw lead volume

The candidate should have hands-on experience with:

• Meta Ads Manager
• Google Ads
• Meta Conversions API (CAPI)
• Google Ads Offline Conversion Tracking
• Enhanced Conversions
• Google Tag Manager (GTM)
• Server-Side GTM — preferred
• CRM integrations
• Webhooks & APIs
• Conversion tracking
• Lead attribution
• Event tracking
• Event deduplication
• GCLID / GBRAID / WBRAID
• Meta identifiers and lead matching
• Google Analytics / GA4
• CRM → advertising platform automation

• Monitor campaign performance daily
• Analyze funnel-level performance from lead → qualified lead → conversion
• Build and maintain performance reports
• Identify tracking discrepancies between Meta, Google Ads, CRM, and analytics platforms
• Provide actionable insights and recommendations
• Analyze campaign performance based on business outcomes, not vanity metrics
• Identify opportunities to improve CPL, lead quality, conversion rate, CAC, and ROAS

• Collaborate with designers and content teams to develop high-performing ad creatives
• Work with CRM/technical teams on integrations and automation
• Coordinate with sales teams to understand lead quality and conversion issues
• Translate sales/CRM data into actionable marketing insights
• Communicate campaign performance and technical tracking issues clearly
• Take ownership of troubleshooting when tracking or attribution breaks

Experience in Real Estate and/or Hospitality is highly preferred.

Candidates with experience generating and tracking leads for:

• Real Estate
• Property Developers
• Brokers / Real Estate Agencies
• Hotels & Resorts
• Hospitality Businesses
• Travel & Tourism
• High-ticket lead generation

will be given preference.

• 4+ years of hands-on experience in Performance Marketing / Paid Advertising
• Strong practical expertise in Meta Ads and Google Ads
• Proven experience managing lead-generation campaigns
• Strong understanding of conversion funnels and attribution
• Hands-on experience with Meta CAPI and Google Ads offline conversion tracking
• Experience integrating advertising platforms with CRM systems
• Strong knowledge of GTM and conversion tracking
• Experience with APIs, webhooks, and server-side tracking is highly preferred
• Strong analytical and problem-solving skills
• Bachelor’s degree in Marketing, Business, Communications, or a related field preferred

We are looking for someone who:

Thinks beyond lead volume and focuses on lead quality and revenue

Can independently manage both paid campaigns and tracking infrastructure

Understands how Meta and Google learn from conversion signals

Can troubleshoot tracking issues instead of simply reporting them

Has a strong ROI and performance-driven mindset

Is comfortable working with marketing, CRM, analytics, and technical teams

Takes ownership and can work independently

Uses data to make decisions rather than assumptions

This role is not just a campaign management position.

We specifically need someone who understands the connection between:

Paid Ads + Tracking + CRM + Attribution + Lead Quality + Revenue

If you have only managed Meta/Google campaigns but have no hands-on experience with CAPI, offline conversions, CRM integrations, or conversion tracking, this role may not be the right fit.