Marketing Lead - SEO and AEO

Marketing Delivery Lead for Search (SEO + AEO)

• Website: https://nudge.new/
• Location: ORR, Bangalore (relocation required)
• Work model: Hybrid split shift — in-office 2:00 PM–6:00 PM, then work-from-home 8:00 PM–12:00 AM (US time-zone alignment)
• Experience: 4–6 years
• Reports to: Delivery Head(with direct access to the Founders)
• Openings: 1

About Nudge.new

Nudge.new builds AI-native marketing products for small and growing businesses across the US and Canada. We run our clients' entire marketing engine - acquisition (SEO, AEO, Website, paid ads) and retention (email, WhatsApp, SMS) - delivered as a fully managed, Done-For-You service, powered by our AI-native platform, Nudge, and backed by human experts.

We give SMBs agency-quality marketing at a fraction of the price, across verticals from DTC and hospitality to professional services and coaching. Nudge is founded by ex-founders and leaders of startups like MySmartPrice, Livspace and Brightchamps, and is backed by Accel and some of the biggest angels in India. We're a fast-moving, AI-first team where client success comes first — and we're scaling quickly.

The Role

Search is being rebuilt in front of us. Ten blue links are becoming AI Overviews, ChatGPT answers and Perplexity citations, and nobody has finished writing the playbook. You'll write ours.

You will own search across our client portfolio - SEO, local search, AEO, as a hands-on operator. You'll personally configure and diagnose, not review someone else's audit. And you'll turn what works into SOPs, checklists, QA processes and reusable playbooks that the delivery team and the Nudge platform can run at scale.

We're looking for a channel operator and a solution builder: someone who can execute, debug, use AI intelligently, and systematise it.

What you'll do

• Own end-to-end search delivery and client outcomes for a portfolio of US and Canadian SMBs
• Personally run SEO - crawl, index, render, architecture - and fix what's broken rather than filing a ticket describing it
• Work on content and link building strategy for clients
• Build the AEO practice: make our clients the source that AI answers cite, and define how we measure that
• Run local search for service-area and multi-location businesses
• Own measurement: conversion tracking, GA4/GSC, lead and call tracking, and honest reporting on what search actually contributed
• Turn every repeated diagnosis into an SOP, checklist or QA step - and work with the product/AI team to push it onto the Nudge platform

What we're looking for

• 4–6 years in search, with genuine curiosity about where search marketing is headed in a post-LLM world
• Experience in working on Search / SEO in agencies or working directly in a consumer company doing good on SEO. 
• Strong fundamentals: you can work out what a client sells, what their buyer responds to, and how to win on the channel
• Technical SEO: You can personally configure and diagnose: robots.txt, XML sitemaps, canonicals, 301/302 redirects, internal linking, crawl budget, duplicate and thin content, orphan pages, schema and structured data, Core Web Vitals, HTTP status codes, site architecture
• Functional SEO - You can understand clients business, work on content strategy and link building strategy for the client
• Fluent in Google Search Console: property setup (domain vs URL-prefix), sitemap submission, index coverage, URL inspection, canonicals, Core Web Vitals, page-level performance, international targeting, rich-result reporting
• AEO / AI search: Working knowledge of Google AI Overviews, ChatGPT, Gemini, Perplexity, Claude and Bing/Copilot — and, more importantly, of the mechanics underneath. We'd rather hire someone who can reason about retrieval than someone fluent in the buzzwords.
• Hands-on and energised by problem solving - you enjoy the diagnosis, not just the recommendation. 
• Comfortable with AI tools inside real workflows, not just for drafting copy
• Degree from a reputed college with a strong academic record
• Excellent written and spoken English — you'll be client-facing
• Willing to work the split shift and relocate to Bangalore; able to join within ~1 month
• A strong advantage: hands-on AEO/GEO work and Local Search campaigns (Google Business Profile, local packs, multi-location and service-area setups, review velocity).

Why you'll love it here

• A direct line to the Founders and real influence over how delivery works
• Build the search playbook for the AI era, at a company positioned squarely for it
• Outsized ownership in a fast-growing, Accel-backed startup
• Meaningful ESOPs - share in the upside you help create

Compensation & logistics

• Competitive fixed CTC + performance-linked variable + ESOPs
• Medical insurance + lunch + snacks
• Reports to: Delivery Head
• Location: ORR, Bangalore (relocation required)
• Shift: In-office 2:00 PM–6:00 PM, then WFH 8:00 PM–12:00 AM

How to apply

Also fill this application form(mandatory): https://forms.gle/jNQSHVejmCKvyJu76

Our process: 

• Direct application (CV + note + form)
• Intro call with the Team + assignment
• In-person deep dive (case / working session)
• Team & values conversation with founders
• Offer