Area Sales Manager

1.Sales and Distribution: 
 To appoint distributors/ channel partners/ super stockiest in the area of operation. 
 To create and manage the prescribed routes to market strategy. 
 Ensure scientific numeric distribution and market coverage as per plan. 
 Ensure range selling, improve outlet throughputs and productivity month on month. 
 Conduct drives to open new outlets, classification of outlets and devise specific service and support plans. 
 Conduct new product launches through meticulous planning and proper execution. 
 Ensure proper implementation of schemes and all BTL activities on the ground.  Ensure proper visibility of the brand in the market. 
 Ensure proper accounting and judicious placement of all the POP materials in the market. 
 Ensure proper product hygiene and ageing norms and take corrective actions for the slow/non-moving stocks. 
2) Channel Partner management : 
 Manage all affairs related to the distributors / channel partners regarding ANIK business. 
 Monitor stocks, there ageing, proper upkeep etc of all the ANIK stocks in his custody and submit monthly ‘Stock Receipt and Sales Statement’ (SRSS) with details of product mfg dates. 
 Placement of order to the company for the supplies of the product as per movement and the stock inventory norms set as per business plan. 
 Collection, evaluation and checking of their claims based on pre-approvals.  Take responsibility for distributor’s ROI and viability for a long term and sustainable business relationship. 
 Ensure timely payments as per agreed terms. 
3) Team management: 
 Develop and manage a team of On-Roll Executives 
 Manage and monitor the activities of the Merchandisers, Distributor Sales men and Promoters as per market requirement. 
 Provide on the job practical guidance, training, mentoring and motivation to team members. 
 Work extensively in the market with the team and develop their selling and customer handling skills. 
 Develop and implement selling stories for the team. 
4) Commercial processes: 
 Follow and ensure implementation of company’s Standard Operating procedures (SOP’s), guidelines and controls. 
 Ensure market hygiene in terms of stock ageing , market claims, credit policies, etc., 
 Ensure submission of timely reports, data and market information, which are critical for business understanding and growth. 
 Ensure proper accounting, placement and productivity of all company assets such as Deep Freezers, Chillers etc. 
5) Analytics and Review process: 
 Ensure periodic review of all business processes, parameters and performance with strong analytics, devise suitable action plan, and ensure implementation. 
 Complete information about the market construct by product category / brand. Complete information about the products, price and margins strategy of the competitors. 

Profile expected: 
 Expert in FMCG products preferably Food and chilled Dairy products. 
 Strong market working and execution skills on the ground with a deep understanding of the local market, customers and their preferences. 
 Strong skills and experience in Sales and Distribution. 
 Should have excellent relationship with the customers / retailers in his market. 
 Real capacity of execution in the field. 
 Sharp, focused and positive attitude. 
 Experience 8-10 Years minimum with minimum 5 years in the same capacity.  Exhibit leadership qualities with potential of development to Regional Sales Manager position. 
 Local languages and English are must.