Digital Marketing Strategist Remote
Lineout Media
Digital Marketing Strategist
About Us
Lineout is a digital marketing agency focused on regional and community banks. Bank marketing leaders are managing more channels, tools, and data than ever, often without a clear view of what's actually driving results.
Our job is to give them clear strategy, disciplined execution, and reporting they can stand behind.
We're fully remote, with a team spanning media, design, development, and strategy. Across everything we do, we hold ourselves to two standards: sweat the details and own the outcome.
About The Role
You'll translate client information and performance data into clear, integrated marketing strategies that guide execution across active accounts and drive measurable results.
We're looking for someone who can synthesize complex information, exercise sound business judgment, and turn client goals, business context, and performance data into clear strategic direction that internal teams can execute against.
The role is part-time, hourly, and remote, and is structured as an ongoing freelance engagement, with hours based on workload. It’s designed for someone who can step into active accounts and deliver reliable strategic work with minimal onboarding.
Immediate Availability Is Preferred.
Expected Outcomes
Here's What Success Looks Like In This Role
- Strategies are clear, actionable, and consistently approved, with major recommendations requiring minimal revision.
- Internal teams are aligned on the strategy, and execution stays true to the agreed direction without constant clarification.
- Strategic plans translate effectively into execution, with deliverables completed on time.
- Performance data leads to specific, actionable recommendations that inform optimization decisions across assigned accounts.
- The team can rely on your strategic work, responsiveness, and proactive communication without needing to chase updates or re-check the output.
- Develop integrated marketing strategies across digital channels for assigned accounts, translating client goals, business context, and performance data into clear, actionable recommendations.
- Lead strategic alignment with internal teams, ensuring the strategy is understood and execution stays true to plan.
- Guide cross-functional execution across assigned accounts, ensuring delivery stays aligned with the strategy and on schedule.
- Proactively interpret performance data and provide strategic insights that inform optimization decisions across assigned accounts.
- Deliver clear, reliable strategic work and communication, proactively identifying risks and misalignments and following through to keep assigned accounts moving forward.
- 7+ years of experience in digital marketing strategy, growth strategy, or performance marketing, in an agency or in-house environment.
- Strong working knowledge of Paid Social, Paid Search, SEO, CRO, Landing Page Optimization, Web Development, and Messaging/Positioning, with the ability to develop integrated strategies across channels.
- Proven experience translating complex client briefs and performance data into structured strategies and communicating recommendations clearly to internal teams.
- Agency experience managing multiple client accounts simultaneously; experience with financial institutions is a plus.
- Ability to step into active accounts and deliver strategic work reliably in a remote, freelance environment with minimal onboarding.
- Strong written and verbal English communication skills, with the ability to communicate clearly around strategy, performance, and risks across remote, cross-functional teams.
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