Creative Writer

Creative Writer | Not Rocket Science

About NRS

Not Rocket Science was built on a simple belief: good nutrition shouldn't be complicated. We make ready-to-drink protein products that fit effortlessly into everyday life. Our focus is on clean and innovative formulations, flavorful products, and a brand experience that feels approachable rather than intimidating.

We're a young and fast-growing brand available on leading quick commerce platforms across India. As we scale, we're expanding our brand team with people who bring strong ideas, high standards and a drive to see their work make a real impact.

About the role

We're looking for a versatile creative writer who can move seamlessly between concise, high-impact copy and in-depth, long-form writing. You'll own the written voice of NRS across packaging, campaigns, digital platforms and brand storytelling, ensuring every piece of communication is clear, compelling and consistent with the brand.

Key responsibilities

• Develop short-form copy for packaging, taglines, social media, advertising and campaigns
• Write long-form content including brand narratives, product pages, newsletters, SEO blogs and video scripts
• Establish and maintain a consistent brand voice across all touchpoints
• Collaborate with design, social media and performance marketing teams on integrated campaigns
• Craft messaging for product launches, new SKUs, promotions and quick commerce listings
• Review and refine copy produced by agencies and internal teams

Requirements

• 2-3 years of creative writing experience in an agency or in-house setting
• A portfolio demonstrating range across short-form and long-form writing
• Strong command of tone, storytelling and persuasive communication
• Ability to incorporate feedback, iterate efficiently and deliver within tight timelines
• Experience in D2C, FMCG, food and beverage or lifestyle categories is an advantage

Details

• Location: Ahmedabad (on-site)
• Employment type: Full-time
• Start date: Immediately

How to apply

Please complete the form attached to this Job Post.