Director - Demand Generation & Growth

About Neo

AI is the most significant shift in how work gets done since the advent of the Internet — yet most organizations fail to capture its value. Neo is changing that.

Founded by Bhavin Turakhia — Co-Founder of Zeta, Radix, and Titan — Neo is building an integrated, AI-first suite of products that capture work, centralize context, and make AI a first-class participant in every workflow:

• Tasket — A radically reimagined, AI-native work management platform that centralizes context and makes AI delegation seamless for all work.
• Friday — AI Assistant, co-worker and agent platform, pre-integrated into Tasket, Studio, Drive and 1000+ SaaS platforms.
• Studio — AI-native suite for co-creating docs, spreadsheets and diagrams collaboratively with humans and agents.
• Scribe — AI assistant for meetings that goes beyond note-taking and actually does your work while on the call.

About the role

As Director, Demand Generation & Growth, you will own demand generation for the entire portfolio, from first touch to signup, and the external channels that drive activation and expansion. You will lead the team that runs it across search, paid media, email, influencer, social and community.

You will work in close partnership with Content & Product Marketing on the arguments, pages and assets your channels run on; with Design on creative and video; with Product on lifecycle and the in-product surfaces that carry activation and expansion; and with Martech on instrumentation and attribution. We leverage best in breed AI tools at every step, across research, campaign production, experimentation and reporting. The work is hands-on and moves in rapid iteration cycles.

Responsibilities

1. Acquisition strategy & measurement

• Define the acquisition model for the portfolio, and the external channel contribution to activation and expansion
• Set acquisition targets, and the channel mix and budget that deliver them
• Own the funnel metrics from traffic to signup, and the reporting the business runs on
• Run conversion rate optimisation across the funnel, and the experimentation program that supports it, with Martech on attribution and instrumentation

2. Search, website & blog

• Own the website and blog, including site structure, performance and conversion from landing page to signup
• Direct SEO and AEO across search engines and AI answer engines
• Run paid search against CAC and payback targets

3. Paid media

• Own paid media across paid social, display, retargeting and sponsorships
• Run every channel against CAC and payback targets
• Own budget allocation across the paid mix
• Set audience strategy, targeting and the creative testing programme

4. Email

• Run the email program, including segmentation, sends, deliverability and performance
• Build the outbound and nurture campaigns that convert interest into signups
• Grow and maintain the marketing database and CRM, including list growth, enrichment, hygiene and consent
• Partner with Product on the lifecycle programme that carries activation and expansion

5. Influencer, social & community

• Build and run the influencer marketing program, from selection and briefing to attributed signups
• Run Neo's social channels and build its community
• Partner with Design on the creative and video these channels run on

6. Building the function

• Hire, lead and develop the demand and growth team, including managers
• Set priorities and standards, review performance, and build the systems that make results repeatable
• Establish the operating model with Content & Product Marketing, Design, Product and Martech

Skills

• Deep command of B2B SaaS demand generation and growth in PLG and hybrid PLG motions
• Range across SEO, AEO, paid search, paid media, email, influencer, social and community
• Paid media management across paid social, display and retargeting, against CAC and payback
• Commercial judgment on channel mix, budget allocation, CAC and payback
• Analytical depth with funnel, cohort, attribution and product usage data, and the ability to work in the data directly
• Conversion rate optimisation across landing pages, signup flow and channel entry points
• Experimentation discipline, from test design and sizing to reading results
• Fluency with the growth stack, including CRM, lifecycle automation, product and web analytics, and the website CMS
• Genuine technical acumen. Able to engage substantively with engineers on the website, instrumentation and data
• Hands-on fluency with AI tools across the marketing workflow

Experience & Qualifications

• 10 to 14 years in demand generation, growth and performance marketing, with significant time in B2B SaaS
• At least 4 years in a marketing leadership position at a global B2B SaaS company, with the US as a primary market
• Proven ownership of acquisition and growth targets for a PLG or hybrid PLG product
• Proven record of building distribution and demand in the US market
• Paid media budget ownership at scale
• Experience building a growth function across search, paid media, email and social
• Engineering, analytics or technical background preferred
• Experience in AI-native companies, startups, founding teams, or as a founder is preferred

Equal Opportunity

Neo is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all. We encourage applicants from all backgrounds, cultures, and communities to apply.