Consumer & Shop Insights Assoc Manager
PepsiCo
- Act as the day-to-day point of contact for active projects, overseeing end-to-end coordination between stakeholders (Sector owners, Strategic Global Insights, GBS teams) and external agencies where required. Responsibilities include brief alignment, proposal coordination, execution, and delivery of results.
- Serve as the subject-matter expert on how different 360AO tools are integrated to answer business questions in a compelling and engaging way. This includes creating story-led PowerPoint decks and presenting insights to local and global PepsiCo business teams.
- Core Expertise & Tools Change Compass framework (PepsiCo trends framework): Leverage self-serve tools to deliver insights based on stakeholder requests and connect relevant data sources across 360AO
Project Delivery
- Brief & Proposal Alignment: Clearly define the business issue, secure internal sign-offs, and design the research path (tools, analysis approach, timelines, and agency scope where applicable)
- Execution: Ensure strong connectivity with analysis teams and/or agencies to deliver high-quality, in-depth outputs
- Delivery & Storytelling: Synthesize BIG data (what is happening) and THICK data (human motivations and drivers) into compelling narratives
- Own the creation of complete analyses and one-page summaries for all projects conducted
- Manage the GBS 360AO team (currently 1 analyst) responsible for delivering ad-hoc queries from Sectors throughout the year
- Build and elevate 360AO capability within the team through coaching, training, and sharing best practices
Define ways of working within GBS/ Strategic Growth Insights / sectors to deliver high quality and inspiring outputs
Qualifications
- Experience in working on Trends and Foresight project E.g. Pre and Post COVID impact, consumer trend changes, etc.
- Experience in Big Data / Social listening tools is preferred.
- Experience in projects involving flavor innovation, trending ingredients, health benefits, consumer behavior.
- Demonstrated skills with written communication – especially in PowerPoint and email
- Strong verbal and written communication – English and Arabic
- Ability to run consumer research analyses alone by leveraging various available data sources
- Ability to learn quickly new tools and start working in the different ways enabled by these tools (leverage the self-serve platforms)