Creative Director

Rigi

Creative Director – AI Performance Ads

Bengaluru | ~2 Years Experience | Full-time


If you obsess over why people stop scrolling, understand the power of a great hook, and see AI as a creative superpower — this role is for you.


You’ll own the complete creative engine:

Concept → Hook → Script → AI Production → Edit → QC → Data → Iterate


What you’ll own

  • Develop high-impact concepts, hooks and scripts for Meta performance ads.
  • Create AI-generated ads end-to-end — visuals, characters, scenes, voice, SFX, music and final edits.
  • Lead a team of 3–5 editors, setting creative direction and maintaining speed, consistency and quality.
  • Turn ideas into short-form stories that feel like content, not ads.
  • Own final creative QC before launch.
  • Analyse CTR, CPI/CPA, CPM, installs and scaling data to understand what wins.
  • Turn performance insights into the next wave of creative concepts and tests.


What we’re looking for

  • Strong instinct for storytelling, consumer psychology and short-form content.
  • Hands-on experience with AI video, image and voice generation tools.
  • Ability to translate data into clear creative decisions.
  • Proven eye for hooks, pacing, editing and retention.
  • Comfortable leading editors and giving sharp, actionable creative feedback.
  • High ownership, fast execution and zero ego about killing what doesn’t work.

~2 years is enough. We care more about what you’ve built, how you think, and how quickly you turn insights into better creatives.

How to apply

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