Relationship Manager - CASA

SkillLabs

The Relationship Manager (Royal) in Retail Branch Banking is responsible for acquiring and managing affluent/premium customers while driving CASA growth and cross-selling banking products. The role focuses on relationship management, revenue generation, and achieving branch sales targets.

Key Responsibilities

CASA Acquisition & Growth

Acquire new CASA customers (Current Account & Savings Account)
Increase branch CASA book through customer sourcing and referrals
Deepen relationships with existing customers to improve balances
Drive activation and retention of accounts

Customer Relationship Management

Manage portfolio of Royal/Preferred customers
Provide personalized banking solutions and priority servicing
Maintain long-term customer relationships for higher wallet share
Act as a single point of contact for premium customers