Marketing Operations – US Shift
HTC Global Services
About the Role:
We are seeking a Marketing Operations – US Shift with minimum 1 to 4 years of experience in Marketing Operations mandatory.
Responsibilities
- Creation of Reports & dashboards in lightning salesforce for Campaign
- Creation of the filter logic in reports & dashboards as per the marketing & business requirement.
- Hands on experience in any one of the following marketing automation tools: Eloqua, Marketo, HubSpot, Salesforce Marketing Cloud, or Pardot.
- Account view creation in lightning Salesforce
- Creation of data in excel as per the required format to upload in reports
- Extraction of lead & contacts details from the specified lead source
- Delivering the data as per the agreed SLA metrics.
- Provide accurate reports and analysis. Manage the contact database and assist with lead generation activities
- Working closely with business unit and regional marketing teams to build, orchestrate and execute multi-touch, multi-channel lead generation programs, including webinars, nurture campaigns, account-based initiatives
- Collaborating with the peers to support marketing automation processes, workflows, and general database maintenance.
- Basic knowledge of HTML. CSS knowledge will be an added advantage.
- Basic knowledge of MS Excel
- Comfortable using a ticketing system is a plus (JIRA, Workfront)
- Stay updated with the latest digital marketing trends, tools, and best practices to support continuous process improvement.
- Strong interpersonal, problem-solving, and multitasking abilities.
- Willingness to work in US Shift .