Senior Performance Marketing Executive

About the Role

We are looking for a results-driven Senior Performance Marketing Executive who can independently plan, execute, manage and optimise paid acquisition campaigns across multiple business categories, including Solar, E-commerce and IT Services.

This role is ideal for someone who goes beyond simply managing advertising platforms. You should be comfortable understanding the complete customer journey, analysing campaign and funnel performance, improving conversion rates, managing customer/client accounts and identifying new opportunities for scalable customer acquisition.

You will work across platforms including Google Ads, Meta Ads, Microsoft/Bing Ads, LinkedIn Ads and YouTube, depending on business requirements.

The role will have direct accountability for performance metrics such as CAC, CPL, ROAS, conversion rate, qualified leads and revenue generated.

Key Responsibilities

1. Performance Marketing Strategy

• Develop performance marketing strategies based on business objectives, target audiences and revenue goals.
• Translate business objectives into channel, campaign and budget strategies.
• Plan and execute paid acquisition campaigns across Google, Meta, Bing/Microsoft, LinkedIn and YouTube.
• Allocate and optimise budgets based on campaign performance and business priorities.
• Develop channel-wise testing and optimisation roadmaps.

2. Campaign Management & Optimisation

• Set up, manage and optimise campaigns across relevant advertising platforms.
• Continuously monitor campaign performance and identify opportunities to improve CAC, CPL, ROAS and conversion rates.
• Optimise campaigns across targeting, bidding, budgets, keywords, audiences, creatives, placements and landing pages.
• Identify underperforming campaigns and implement corrective actions.
• Scale campaigns while maintaining acceptable acquisition costs and lead/revenue quality.

3. Funnel & Conversion Optimisation

• Analyse the complete marketing funnel from ad impression to lead/customer/revenue.
• Identify drop-offs and opportunities for conversion improvement.
• Work on landing-page optimisation and conversion rate improvement.
• Plan and evaluate A/B tests for campaigns, creatives, audiences, offers and landing pages.
• Work with internal teams to improve lead quality and conversion.

4. Tracking, Analytics & Attribution

• Maintain accurate conversion tracking across advertising platforms.
• Work with GA4 and Google Tag Manager to implement and validate tracking.
• Manage Meta Pixel and Conversions API (CAPI) implementation/monitoring.
• Ensure appropriate UTM structures and campaign tracking.
• Analyse customer acquisition data and identify meaningful trends.
• Build and maintain performance dashboards using Looker Studio.
• Use Excel/Google Sheets for campaign analysis, forecasting and reporting.

5. Customer / Account Management

• Independently manage assigned customer/client accounts.
• Understand business objectives, customer journeys and commercial priorities.
• Present campaign performance, insights and recommendations.
• Communicate proactively about performance, challenges and opportunities.
• Convert campaign data into clear business recommendations rather than simply reporting metrics.

6. New Channel & Growth Opportunities

• Identify, evaluate and test new customer acquisition channels based on business objectives, CAC potential, scalability and expected ROI.
• Research emerging platforms, audiences, partnerships and acquisition opportunities.
• Develop hypotheses and test plans before allocating significant budgets.
• Evaluate new channels based on measurable business outcomes.

7. Cross-functional Collaboration

• Work closely with sales, creative, content, web development and business teams.
• Share insights from advertising data to improve messaging, offers and customer acquisition.
• Coordinate with sales teams to understand lead quality and downstream conversion.
• Use sales/customer feedback to improve campaign targeting and optimisation.

What We Are Looking For

• 5-8 years of hands-on performance marketing experience.
• Strong hands-on experience with Google Ads and Meta Ads.
• Experience managing meaningful advertising budgets.
• Experience in lead generation, e-commerce or B2B/IT services.
• Strong understanding of CAC, CPL, ROAS and conversion funnels.
• Ability to independently analyse data and make decisions.
• Strong problem-solving and experimentation mindset.
• Comfortable working with numbers and performance dashboards.
• Strong communication and presentation skills.
• Ability to manage customers/clients independently.
• Commercial mindset — understands that the goal is revenue and profitable growth, not just cheaper clicks or leads.
• Willingness to test, learn and scale new acquisition channels.

Good to Have

• Experience in Solar / Renewable Energy.
• Experience working with high-ticket lead generation.
• Experience in managing accounts with big monthly budget.
• Experience managing multiple accounts or business units.