Principal / Senior Principal Wealth

Principal / Senior Principal Wealth

The role combines senior client relationship management, investment advisory, portfolio construction, business development and relationship deepening. The Principal / Senior Principal Wealth will own and manage a portfolio of high-value client relationships, primarily comprising clients with ₹2 crore+ of investible assets/AUM potential.

The role requires a high degree of maturity, investment understanding and relationship capability. The individual will be expected to build deep, long-term relationships with clients and their families, become a trusted adviser on their wealth journey and significantly deepen AssetPlus' share of wallet over time.

This is a highly client-facing role and will involve regular physical meetings with clients, understanding their broader financial goals and family requirements, providing sophisticated investment recommendations and becoming a trusted long-term partner to the client and their family.

Key Responsibilities:

1. Senior Client Relationship Management

● Own and manage a defined portfolio of high-value HNI and UHNI clients, primarily with ₹2 crore+ of investible assets/AUM potential.

● Build deep, trusted and long-term relationships with clients and their families.

● Develop relationships beyond the primary client, including spouses, family members and the next generation where appropriate.

● Proactively engage clients through regular calls, portfolio reviews and face-to-face meetings.

● Develop a comprehensive understanding of each client's financial goals, investment philosophy, risk appetite, liquidity requirements, existing portfolio and broader family circumstances.

● Act as the primary relationship owner and trusted wealth partner for the client.

● Ensure a consistently high-quality and differentiated AssetPlus Wealth experience for high-value clients.

2. Investment Advisory & Portfolio Construction

● Develop a comprehensive understanding of the client's overall financial position, investment portfolio and wealth objectives.

● Provide thoughtful investment advice and portfolio construction recommendations aligned to the client's objectives and risk profile.

● Recommend suitable investment solutions across mutual funds, PMS, GIFT City Funds and other products available through the AssetPlus platform.

● Work closely with AssetPlus' Investment Research team to translate investment views into relevant and actionable client recommendations.

● Conduct detailed and regular portfolio reviews and proactively identify opportunities to improve asset allocation, diversification, portfolio construction and long-term outcomes.

● Engage confidently with clients on investment strategy, portfolio performance and market developments.

● Explain investment recommendations, risks and expected outcomes clearly and appropriately to sophisticated clients.

● Maintain a long-term, advice-and-assisted-led approach, rather than a transaction-led approach.

3. Farming & Share of Wallet

A core responsibility of the Principal / Senior Principal Wealth at AssetPlus will be to significantly deepen high-value client relationships and build AssetPlus into an increasingly important wealth partner for the client and their family.

● Develop a comprehensive relationship and business plan for every key client.

● Identify significant opportunities to increase AssetPlus' share of wallet within existing client relationships.

● Develop a detailed understanding of assets currently held with other wealth managers, private banks, banks, brokers and investment platforms.

● Proactively identify investment opportunities across the client's existing portfolio and

broader financial requirements.

● Build relationships across the client's family and identify opportunities to manage family-level wealth relationships.

● Drive meaningful AUM and revenue growth from the existing portfolio through systematic relationship deepening.

● Generate high-quality referrals from satisfied clients and develop the AssetPlus client network organically.

The expectation is that the Principal / Senior Principal Wealth will spend significant time deepening and expanding existing high-value relationships, while selectively acquiring new relationships that fit the AssetPlus Wealth proposition.

4. New Client Acquisition & Network Building

● Build and maintain a high-quality pipeline of prospective HNI and UHNI clients.

● Acquire new high-value clients through personal networks, client referrals, professional networks and other relevant channels.

● Develop and maintain strong relationships with CAs, lawyers, entrepreneurs, investment bankers and other trusted advisers who can generate high-quality referrals.

● Conduct senior-level prospect meetings and develop a deep understanding of the prospect's existing wealth structure and investment requirements.

● Present the AssetPlus Wealth proposition and convert qualified prospects into long-term client relationships.

● Build a sustainable personal network that contributes meaningfully to the long-term growth of AssetPlus Wealth.

5. Client Experience

● Deliver a differentiated, high-touch and highly responsive AssetPlus Wealth experience for high-value clients.

● Ensure that client requirements are followed through seamlessly from recommendation to execution.

● Coordinate closely with AssetPlus' Investment Research and Operations teams to deliver a superior client experience.

● Proactively communicate important portfolio developments, investment opportunities and relevant market developments.

● Anticipate client requirements and proactively address opportunities or concerns.

● Take complete ownership of client issues and ensure timely and effective resolution.

● Maintain the highest standards of responsiveness, discretion and professionalism in all client interactions.

6. CRM, Data & Business Discipline

● Maintain accurate and up-to-date client information and engagement records in the AssetPlus CRM.

● Maintain a clear relationship plan for every key client, including engagement plans, next meetings, portfolio opportunities and business opportunities.

● Track client AUM, flows, revenue, share of wallet and relationship activity.

● Maintain a disciplined pipeline of prospective high-value clients and a structured follow-up process.

● Develop clear visibility into business potential across the existing client portfolio.

● Ensure all client interactions and recommendations 100% comply with AssetPlus' policies and applicable regulatory requirements.

Ideal Candidate

The ideal candidate will have:

● 10–15 years of experience in wealth management, private banking, investment advisory

● Strong experience managing HNI and UHNI client relationships, preferably involving clients with ₹2 crore+ of investible assets/AUM potential.

● A demonstrated track record of building and managing large, high-value client relationships.

● Strong understanding of investment products, asset allocation, portfolio construction and wealth management.

● The ability to engage confidently and credibly with financially sophisticated clients and entrepreneurs.

● A demonstrated ability to build deep, trusted and long-term relationships with clients and their families.

● A strong farmer mindset, with the ability to significantly deepen existing relationships and increase share of wallet.

● Demonstrated ability to acquire high-quality clients through referrals and personal and professional networks.

● Strong commercial orientation and the ability to identify meaningful business opportunities within an existing client portfolio.

● Excellent communication, presentation and interpersonal skills.

● The maturity and presence required to conduct senior-level client meetings independently.

● High integrity, discretion and a strong client-first mindset.

● Certifications such as NISM, CFP and/or CFA will be an advantage.