Marketing Manager
Exillar
- Location : Ahmedabad, India (On-site)
- Experience: 4+ Years
- Develop and execute marketing strategies aligned with business objectives and growth targets.
- Build and strengthen Exillar's brand presence across digital and professional platforms.
- Plan and execute lead generation campaigns to support business development efforts.
- Manage and grow the company's LinkedIn presence through consistent and engaging content.
- Create and oversee marketing content including blogs, case studies, email campaigns, website content, and social media posts.
- Collaborate with Business Development teams to support outreach and demand generation activities.
- Monitor, analyze, and optimize campaign performance using data-driven insights.
- Manage website content and ensure brand consistency across all marketing channels.
- Support employer branding initiatives to attract and engage top talent.
- Coordinate marketing activities related to company events, achievements, partnerships, and industry participation.
- Track market trends, competitor activities, and emerging opportunities within the technology industry.
- Manage relationships with external vendors, agencies, and marketing partners when required.
- 4+ years of experience in Marketing, Digital Marketing, Brand Marketing, or a related role.
- Experience in B2B marketing, preferably within the IT Services, Technology, SaaS, Data, or AI domain.
- Strong understanding of digital marketing and lead generation strategies.
- Proven experience managing LinkedIn and professional social media platforms.
- Excellent content planning, communication, and storytelling skills.
- Experience tracking campaign performance and marketing metrics.
- Ability to manage multiple initiatives simultaneously and meet deadlines.
- Strong stakeholder management and cross-functional collaboration skills.
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- Experience marketing IT Services, Data Engineering, BI, AI/ML, or technology solutions.
- Knowledge of SEO, website optimization, and email marketing.
- Experience with CRM and marketing automation platforms.
- Exposure to employer branding and recruitment marketing.
- Understanding of account-based marketing (ABM) and B2B sales enablement.
- Familiarity with design and content creation tools.
- Work on high-impact, real-world data projects across multiple industries
- Collaborative team environment with direct exposure to BI, Data Engineering, and AI domains
- Structured growth path within a fast-scaling technology company
- A culture that values output, learning, and initiative