Entrepreneur in Residence

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We’re hiring: Entrepreneur in Residence — New Category | SOLARA


We’re looking for someone to build a new consumer durables category from 0 to 1.

This is a hands-on business ownership role: identify the opportunity, develop the products, bring them to market, and build the operations needed to deliver a great customer experience.

You’ll work directly with the founders and own the category’s growth, profitability, and execution.


What you’ll own


  • Category strategy: Understand customers, competition, pricing, and market gaps. Define the product range and business plan.
  • Product and manufacturing: Work with manufacturers and suppliers on specifications, sourcing, costing, quality, compliance, and launch timelines.
  • Go-to-market: Coordinate positioning, content, marketing, channel launches, and sales execution.
  • Service operations: Build installation, after-sales service, warranty, spare-parts availability, and escalation processes.
  • Category P&L: Own revenue, margins, inventory, working capital, and customer experience.
  • Team building: Identify the people and partners needed, establish clear responsibilities, and build repeatable processes as the category grows.


Who we’re looking for

  • You’ve helped build a product, category, or business from scratch—and can clearly explain what you personally owned.
  • You combine commercial judgment with operational discipline. You’re comfortable discussing manufacturing costs, marketing performance, and service issues.
  • You can turn an ambiguous goal into a practical plan and drive it through to completion.
  • You’re willing to visit suppliers, speak to customers, troubleshoot launch problems, and get into the details.
  • Experience in consumer durables, appliances, hardware, or another product business with manufacturing and after-sales complexity would be valuable.


You could be a former founder, an early-stage startup operator, or a category/product leader ready for broader ownership.


What you’ve built matters more than your title.


What success looks like

A differentiated product range launched with dependable manufacturing, a clear route to customers, functioning service operations, and a credible path to profitable growth.


Know someone who would thrive in this role? Please share this with them.

  • #Hiring #EntrepreneurInResidence #CategoryManagement #ConsumerDurables #SOLARA

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