B2B Branding & Marketing Lead (EXP: 8 Yrs to 12 Yrs)
Bilvantis Technologies
About Bilvantis
Bilvantis is a Data & AI engineering services company with teams in the US, India, the UK and the UAE. We don't work as a vendor. We work as an extension of our clients' own teams. We put our solutions and accelerators into every piece of repeatable work, and we choose to grow deep within a small set of accounts rather than spread thin across many.
Why This Role Exists
Our work is strong, but not enough people know about it yet. This role changes that. You'll build Bilvantis into a recognised Data & AI Solutions brand and a visible Databricks and Google Cloud partner, so that marketing brings in real leads. You'll also make Bilvantis known as a place where people grow, so that strong talent in India wants to join us.
What you'll own::
Brand Strategy And Positioning
- Get to know Bilvantis deeply, including our capabilities, values, solutions, accelerators and partnerships, and turn that into a clear brand story and messaging framework.
- Define the brand and marketing strategy, then carry it out with discipline: plans, calendars, owners and deadlines.
- Keep the brand consistent everywhere it appears, from the website and decks to social media, events and recruiting.
- Build programmes that bring in inbound leads and opportunities from our target industries (BFSI and Manufacturing) and regions (US, India, UAE, UK).
- Run campaigns built on content, account-based marketing (ABM), webinars and email.
- Work closely with sales and account teams so that marketing leads turn into real conversations, and track what converts.
- Make Bilvantis visible across the Databricks and Google Cloud ecosystems through co-marketing, joint case studies, partner events and listings.
- Use partner marketing programmes and funds well, and support our goals for moving up partner tiers and winning awards.
- Own the company's LinkedIn presence: strategy, content, cadence and growth among senior leaders in Data & AI, BFSI and Manufacturing.
- Build leadership thought leadership, including executive profiles, articles and point-of-view content.
- Run employee advocacy so our people amplify the brand.
- Own the website, SEO and other digital channels so that Bilvantis is easy to find and credible when people land on us.
- Produce case studies, solution briefs, blogs, whitepapers, videos and the quarterly newsletter.
- Create sales enablement material, such as decks, one-pagers and proposal content, that the field actually uses.
- Show Bilvantis as a company that builds talent and grows its people, through employee stories, culture content, campus and community programmes, and the careers page.
- Work with HR and Talent Acquisition to make Bilvantis a destination for Data & AI, Mainframe and VisionPlus talent in India.
- Plan and run events, meetups and conference appearances, both our own and with partners.
- Drive media coverage, award entries and analyst visibility.
- Own the marketing budget, agencies and freelancers, and the marketing tools (CRM, automation, analytics).
- Report results to leadership every month and every quarter, and shift spend to what works.
- Prior Experience: 8+ years to 12 years in B2B Branding and Marketing, ideally in IT Services or Technology organization.
- Branding and marketing depth: a proven record of building a B2B brand, not just running activities.
- Strategy with execution: you can set the direction and then deliver it carefully, detail by detail.
- LinkedIn and digital expertise: strong, hands-on command of LinkedIn and the other channels that matter in B2B tech.
- Communication: excellent writing and storytelling, and the ability to make technical topics land with business leaders.
- Focus on results: you measure success in leads, pipeline and reach, not in volume of activity.
- Understanding of technology: comfortable enough with Data, AI and cloud to tell our story credibly, and to work with our architects to get it right.
- Teamwork: you work well with sales, delivery, practice and HR teams, and with partner marketing teams at Databricks and Google Cloud.
- Ownership: you're comfortable being the first and lead marketing hire, building the function yourself and taking it from there.
- Experience with Databricks, Google Cloud or hyperscaler partner marketing.
- Background in IT services or Data & AI marketing.
- Experience marketing to US, UK or Middle East audiences from India.
- Hands-on with marketing tools such as HubSpot, Salesforce, Canva/Figma, LinkedIn Campaign Manager and Google Analytics.
- Inbound leads and pipeline generated by marketing, and how many convert into opportunities.
- Growth in LinkedIn followers, engagement and reach among the target audiences.
- Visibility in the Databricks and Google Cloud ecosystems, including co-marketing activity, partner-sourced leads, and awards or recognition.
- Employer brand results: more inbound applicants, better candidate quality, and stronger offer acceptance in India.
- Content and campaigns delivered on plan.
- Marketing ROI and budget discipline.
- Build the Bilvantis brand from the ground up, with real ownership and visibility.
- Work directly with leadership on a company that's growing fast.
- A strong story to tell: real solutions, accelerators and partner momentum.